Tag: brand growth

Singapore – In a digital world saturated with information and fragmented audience attention, traditional advertising is no longer enough. Rising costs, ad fatigue, and growing privacy concerns have diminished the effectiveness of conventional ads, challenging brands to rethink their strategies to connect authentically with their audiences.

User-generated content (UGC) is emerging as a transformative solution, offering brands a powerful way to amplify their voice, foster community-driven advocacy, and build trust with consumers increasingly resistant to traditional marketing methods.

To help marketers navigate this shift, media monitoring company Meltwater has released an insightful guide, ‘Unlocking the Power of UGC for Meaningful Brand Connections.’ This report provides practical guidance for brands to harness UGC effectively and create authentic, impactful customer experiences.

The guide explores how UGC can redefine audience engagement by showcasing its ability to amplify brand authenticity, turn loyal customers into advocates, and drive meaningful connections in a fragmented media landscape.

It also outlines a three-step approach to leveraging UGC:

  1. Listening to consumer insights: Understand what resonates with your audience by actively analysing organic feedback.
  2. Engaging meaningfully: Foster genuine interactions with your community to deepen relationships.
  3. Building loyalty: Transform UGC into a long-term strategy for sustained brand growth.

Additionally, the report highlights real-world examples of brands using UGC to navigate challenges, seize opportunities, and create memorable moments that resonate with their audiences.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “Amidst the noise of today’s marketplace, UGC stands out as a beacon for reshaping brand engagement—fusing authenticity with innovation. By connecting deeply with consumers’ values and lifestyles, we create not just products, but experiences that cut through the clutter and build lasting emotional bonds. This report from Meltwater is the ultimate playbook for impactful engagement for brands, as well as strategies in fostering organic interactions with customers.”

To access the guide, you may download ‘Unlocking the Power of UGC for Meaningful Brand Connections’ here.

California, USA – Media company The Walt Disney has announced a new leadership structure for the Asia Pacific, with two new leaders for The Walt Disney Company (TWDC) APAC and TWDC India.

While TWDC India has yet to see a new president until early 2021, TWDC has already appointed former executive vice president and managing director for TWDC Greater China, Japan and Korea Luke Kang (pictured) as TWDC’s president for APAC. He will oversee the company’s businesses in ANZ, Greater China, Japan, Korea and Southeast Asia.

Entitled in his role also are managing Disney’s media networks, direct-to-consumer offerings including Disney+, media distribution and motion picture businesses, as well as other operations across APAC (excluding Disney parks). He will continue driving growth, innovation and brand affinity across these extremely diverse markets, and will closely collaborate with the consumer products team.

He will report to Rebecca Campbell, chairman of international operations & direct-to-consumer at The Walt Disney Company.

“With his deep understanding of our businesses in Asia Pacific, Luke is ideally suited to lead our efforts in the region. He has played a critical role in transforming our business in Asia optimizing operations, developing successful new revenue streams, and rapidly moving to roll out Disney+.  I’m confident that he and our extended team will deliver even more value as we continue to manage and grow Disney’s DTC and media businesses in the region,” said Campbell.

On the other hand, Kang commented, “I’m grateful for the confidence Rebecca has placed in me. I look forward to driving the Company’s business in Asia Pacific as we continue to evolve rapidly in order to engage our consumers across multiple touchpoints. It is an honor to build upon the legacy that Disney has established in some of the most exciting markets in the world and lead these amazing teams.”

Prior to his position, aside from his duties as an executive vice president, he had also worked as executive vice president & managing director for TWDC Greater China. He also worked for management roles for Viacom/MTV Networks in Asia Pacific and Monitor Group Asia Pacific Region before joining Disney in 2014.