Tag: Brand campaign
India – Cars24, an auto-tech company, has unveiled a new brand campaign featuring its CEO, Himanshu Ratnoo, to announce two industry-first assurances for used-car buyers: a Lifetime Warranty and a 30-Day Return Policy. The campaign, conceptualised by Talented and directed by Shivang Monga of First December...
Vietnam – European automaker Škoda has teamed up with creative partner Happiness Saigon for a new brand campaign in Vietnam which redefines exploration as not just travelling far, but experiencing life through the everyday use of a car. For many Vietnamese consumers, car ownership has traditionally been...
The campaign, which carries the tagline “Great Insurance, Obviously”, centres on the idea of a safety mat as a visual metaphor for protection, reflecting the role insurance plays in cushioning unexpected events.
Hong Kong – Hang Seng Bank has unveiled a new citywide brand campaign, showcasing its commitment to serving customers and the Hong Kong community while driving continuous innovation and growth. The campaign, “Deeply Rooted. Ever Evolving” honours nearly a century of Hang Seng Bank’s heritage, reflecting...
United States — Disney has welcomed the new year with a new brand campaign celebrating the memories fans create with Disney across a lifetime. The short film, Through Time, centres on Paige and her family as they revisit home videos and reflect on the moments that have shaped their lives, from...
Hong Kong – Cathay Cargo has unveiled its latest brand campaign created by Leo Hong Kong, highlighting its expertise in handling the world’s most complex, urgent, and valuable shipments. Titled ‘How on Earth’, the campaign builds on the 2023 “We Know How” platform, continuing the narrative from what...
China – Huawei Device has launched its new global brand campaign, “Now Is Yours”, marking the next evolution of its brand story and aiming to strengthen its emotional connection with young consumers. Building on the “Make It Possible” proposition, the new campaign shifts Huawei’s positioning from a focus...
The campaign aims to highlight the experiences enabled by Spark’s mobile network, which was ranked first in New Zealand for mobile network coverage in Opensignal’s September 2024 NZ Mobile Network Experience report.
In an exclusive interview by MARKETECH APAC, Irene Cheah, chief marketing officer at Ryt Bank explained how the campaign is not all about flashy tech in banking for the sake of it, but about making banking genuinely smarter, faster, and more helpful.
United States – IBM has rolled out a new brand campaign, “Let’s create smarter business”, highlighting its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility. Developed with Ogilvy, the campaign reflects IBM’s long-standing focus on innovation and...
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