Tag: Brand campaign
The campaign, directed by Sanjay De Silva of Division, is part of Google’s creative platform, ‘More’s Possible’. It focuses on how researchers, doctors, and scientists are using AI to address health challenges.
The 3D-printed vessel was created with functional doors and magnetic, hand-sized containers, each containing custom-designed cookies tied to the fund’s themes and stock holdings.
Andrew Balint, vice president of marketing at Airwallex, APAC, said the campaign is designed to stand out in a competitive market.
For its first integrated creative campaign, Enterprise Singapore collaborates with TSLA to debut the government agency's evolved brand platform, ‘For Where You’re Growing.’
Indonesia – OCBC Bank Hong Kong has launched a new brand campaign that highlights the power of resilience and determination in overcoming adversity and pursuing personal aspirations. The campaign features Ho Yuen Kei, a world champion and gold medallist in the Women’s Individual BC3 Boccia event, whose...
Singapore – Somersby, the cider brand under Carlsberg Group, has launched a new brand campaign in Asia featuring YEONJUN, a member of the K-pop group TOMORROW X TOGETHER (TXT), as its regional ambassador. The campaign, titled “No Nonsense”, debuts with a short film that leans into a light-hearted and...
Hong Kong – Digital life insurer Blue has launched a new brand campaign that uses humour to depict the simplification of insurance processes through its online platform, while continuing to feature the tagline, “Choose Blue, insurance is that simple.” The campaign begins with a video advertisement that...
Hong Kong – MoneyBack, the loyalty program under AS Watson Group, has partnered with TBWA Hong Kong to launch a new branding campaign, introducing updates to its platform and expanded offerings for users. MoneyBack’s enhanced platform challenges the traditional rewards model by allowing users to explore...
The campaign, ‘Quality is Easy to Find’ opens up on a tense briefing between a search leader and his volunteers in remote bushlands. As the team embarks on what is expected to be a long and tenuous mission, the search is swiftly called off just as it begins.
SHISEIDO Hong Kong highlights strength and vitality in new brand campaign featuring boy group MIRROR
Hong Kong – Japanese beauty brand SHISEIDO has launched a new branding campaign in Hong Kong, highlighting resilience and strength as part of the rollout for the latest iteration of its Ultimune serum. The #FullBloomBeauty campaign, developed for the Hong Kong market, was created in collaboration with...
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