Tag: Bondee

Singapore – Following a slew of recent senior appointments, Bondee has just announced the appointment of Lionel Sim as head of commercial.

In this role, Sim will be managing all corporate partnerships and commercial initiatives, backing Bondee’s efforts to further drive engagement with users and brands across the region.

With a career spanning more than 15 years in digital media and advertising, Lionel has held key roles in global tech firms, including Apple, Tencent, and TikTok, that operate in a variety of markets such as Singapore, Japan, China, the United States, and Australia. His proficiency in English, Mandarin, and Bahasa Indonesia reflects also his cross-cultural competence, which has been instrumental in fostering collaboration with international teams.

Speaking on his new position, Sim said, “I’m really excited and grateful to be taking on this role at Bondee, which lines up perfectly with what I’m passionate about. I love building businesses and bringing communities together, and I’m looking forward to forging win-win partnerships that will add value and deliver joy to Bondee users. We are actively listening to customer feedback and embracing the opportunity to work hand in hand with partners to shape innovative commercial models together.”

Meanwhile, Fei Yu, the newly appointed CEO of Bondee, commented, “Lionel brings years of experience in establishing partnerships that drive growth for all partners, aligning perfectly with Bondee’s strategic goals. Bondee is super focused on hiring talented individuals who share our vision,  and we believe Lionel will effectively leverage his extensive global background to build highly-valuable collaborations with businesses to drive monetization at Bondee.” 

Singapore – As part of its Asia expansion, Bondee announced the appointment of Fei Yu as their new chief executive officer in order to lead the company outside of their Singapore headquarters.

In her new role, Yu will be accelerating Bondee’s expansion effort and overseeing the platform’s key operations and business developments, seeking to build out a talented team across different functions at its headquarters in Singapore and global offices across Japan, South Korea, and China.

With an extensive background in the technology industry and a proven track record of leadership, Yu brings a wealth of expertise to Bondee. Having held several key senior roles in leading tech firms over the past two decades, including at Meta, Google and Microsoft, Yu is no stranger to driving market transformation through leveraging technologies and empowering businesses to grow by harnessing the latest innovations. Fei is also a strong advocate for diversity and inclusion, with a focus on growing female leadership in business and society.

Speaking on her own appointment, Yu expresses her excitement to join Bondee as its CEO along with the upcoming expansion efforts. 

“Over the past twenty years in the industry, I’ve seen first-hand how the Internet has evolved and transformed the way people connect, share, and engage. With its commitment to transforming the way people connect with the world, Bondee is well-positioned to bring significant changes to this space by harnessing its innovative platform that creates an even more engaging and enriching experience, while making a positive impact on society. Together with our talented and dedicated team at Bondee, we are proud to be rooted in Singapore as our home base,” she added.