Shanghai, China – Hivestack, a global independent programmatic digital out of home (DOOH) ad tech company, has announced a strategic partnership with Chinese media agency BlueFocus Media. This will enable Chinese brands to plan, activate and measure digital out of home (DOOH) campaigns programmatically via the Hivestack demand side platform (DSP) from within China to outside China and all over the world.

The partnership between Hivestack and BlueFocus Media combines the strengths of both companies – the quality of BlueFocus Media’s clients omnichannel marketing business and the power and scale of Hivestack’s programmatic DOOH technology and its access to premium DOOH screens globally.

Troy Yang, managing director of North Asia at Hivestack, said that they look forward to working with BlueFocus Media to bring the benefits of programmatic DOOH to enable Chinese brands to reach their target audiences with more precision globally, at scale.

“BlueFocus Media is an important player in the local market and has incredible insights and understanding of the needs of Chinese brands. They are also clear about the challenges Chinese brands are facing in terms of the limits to overseas advertising. Hivestack is perfectly-positioned to take on these challenges thanks to the talent of our international team and our expanding global footprint spanning over 25 markets,” Yang said.

Meanwhile, Pan Fei, CEO at BlueFocus Media, commented, “We are excited to take a step into this innovative industry, which offers many opportunities to expand and elevate our current use of digital out of home (DOOH). This new partnership will be beneficial to both sides, with Hivestack providing Chinese brands access to a global inventory and improved data capabilities, which will in turn, bring Chinese brands to international audiences.”