Mumbai, India – Digital music company Believe has appointed strategy consultancy Pitchfork Partners to be its communication counsel that will manage its brand strategies in India.
As part of the mandate, Pitchfork Partners will be working closely with Believe India to strengthen its brand awareness and engagement for its services across Artist Services, Label and Artist Solutions, and TuneCore, as well as Ishtar with relevant stakeholders across the country. It will also drive and support Believe’s mission to develop independent artists and labels with their unique offerings and solutions, at each stage of their career and development.
Vivek Raina, Believe’s managing director for India, commented that they are excited with their association with Pitchfork Partners, as the agency’s experience and understanding of the industry align with Believe’s objectives and will help them reach emerging independent artists and labels in the digital world.
“We are focused on building a community in which independent artists and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world,” said Raina.
Meanwhile, Jaideep Shergill, Pitchfork Partners’ co-founder, said, “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”