Singapore – Singapore-based consumer engagement company Wootag has officially introduced ‘Intent’, its new behavioural AI platform which aims to influence consumer behaviour in the cookie-less era, redefining consumer engagement and providing marketers with a platform for precise personalization and targeted strategies.
Crafted with a user-centric approach, Intent promises improved consumer engagement by influencing consumer behaviour through its streamlined behavioural data streams-gathering platform.
Designed interactions prompt meaningful responses from the audience, allowing the platform to efficiently stream and build data models into a robust behavioural dataset enriched with unique identifiers, location, and many more parameters. This stream of behavioural data is seamlessly transmitted to the intent dashboard, enabling real-time analysis and continuous optimization.
Embracing a data-driven advertising (DAD) strategy, the platform empowers advertisers to create highly engaging content that resonates with their audience by leveraging advanced generative algorithms and combining creativity and precision to set a new standard for AI-driven engagement.
Furthermore, Intent takes centre stage by giving businesses an efficient means to navigate the evolving digital landscape with unprecedented efficiency, offering a transformative approach to audience engagement.
In a strategic collaboration, Wootag’s Intent platform partnered with L’Oreal Professional and Wavemaker on its Scalp Advance campaign in India, where L’Oreal Professional focused on personalised solutions for diverse scalp and hair concerns across India’s varied geographical and cultural landscape.
The campaign navigated through the complexities of consumer behaviours, employing strategic audience segmentation and ad sizing. Using the advanced generative algorithms of Intent, the campaign achieved success with a 3 times uplift in engagement, increased brand awareness, and a 76% surge in audience attention.