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Marketing Featured South Asia

BBH India welcomes Himanshu Saxena as new COO & MD

Mumbai, India – BBH India, an advertising agency under Publicis Groupe, has appointed Himanshu Saxena, former executive vice president and head of integration at McCann Worldgroup India, to be its new chief operating officer and managing director.

In his new role, Saxena will be responsible for BBH India’s developing talent, organisational tools, and new services, as well as steering these to acquire future-facing businesses.

Saxena brings over 29 years of experience across the communication spectrum, including advertising, marketing and sales, brand management, digital and social, and PR, as well as design, and market research. He has helmed country and multi-office leadership for some of South Asia’s leading organisations, including Lowe, McCann, Trikaya Grey, JWT, and Edelman, as well as IMRB, and Reliance Jio.

Commenting on his appointment, Saxena said, “I am both excited and honoured to join BBH. With its legacy of creating stunning work that has transformed not only brands but also categories, BBH India is truly built for the modern age of marketing. I am looking forward to scaling this further and bringing my experience and a fresh perspective to leading such talented individuals and ambitious clients.”

Meanwhile, Dheeraj Sinha, CEO of Leo Burnett South Asia and chairman of BBH India, shared that BBH India, with its legacy of modern, creative and effective solutions that are well-entrenched in the modern Indian zeitgeist, has built a reputation as a creative firepower in the country. 

“I am delighted to welcome Himanshu onboard. A talented leader known for his deep client relationships, his commitment to business innovation, and his operational acumen, Himanshu embodies the black sheep and zag philosophy that will further fuel this brilliant creative engine,” said Sinha.

In September 2022, BBH India also elevated Priya Gurnani and Arvind Menon to become the new executive creative directors. Both Gurnani and Menon were previously senior creative directors, and will continue to report to BBH India’s CCO and CEO, Russell Barrett.

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Marketing Featured South Asia

India-based air conditioning brand Hitachi names BBH India as new creative, advertising agency partner

New Delhi, India – Johnson Controls-Hitachi Air Conditioning India, a manufacturer of air conditioning products under the ‘Hitachi’ brand, has appointed advertising agency BBH India to be its new creative strategy and advertising agency partner. 

As part of the remit with BBH India, Hitachi aims to create high-decibel brand awareness and strengthen its brand leadership amongst the ‘New Informed World’ consumer.

BBH India won the business as part of a contested multi-agency pitch and will manage full-service responsibilities for strategic creative design and advertising. Moreover, the agency will also now spearhead the development of both consumer-focused and business-driven marketing campaigns for Hitachi’s HVAC and refrigeration solutions.

Nilesh Shah, senior vice president of business planning and marketing at Hitachi, shared that they wanted a strategic creative partner to help them strengthen their positioning as an Aspirational Premium brand by bringing in a fresh perspective to their brand proposition. 

“We look forward to this creative partnership with BBH and further building on our track record of memorable, creative campaigns across the target audience,” said Shah.

Meanwhile, Dheeraj Sinha, CEO of Leo Burnett South Asia and chairman of BBH India, commented that as a team, they are very proud and humbled to be chosen as a creative partner of India’s most aspirational and premium air conditioning brand. 

“We have a big task in front of us, as the brand is known for its stunning consumer campaigns and has consistently rolled out great pieces of creative work over the years. We are excited to co-create the next chapter of the brand story and level up the brand salience,” said Sinha.

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Marketing Featured South Asia

BBH India bolsters creative leadership with two new ECDs

Mumbai, India – BBH India, an advertising agency under Publicis Groupe, has elevated Priya Gurnani and Arvind Menon to become the new executive creative directors. Both Gurnani and Menon were previously senior creative directors, and will continue to report to BBH India’s CCO and CEO, Russell Barrett.

With over 15 years of experience, Gurnani specialises in building creative communication that is at the intersection of brands, culture, and consumer behaviour. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide, and has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel, and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for the entertainment channel – Zing’s Apni Vibe Apni Tribe campaign.

Meanwhile, armed with 13 years of experience, including a stint at a media agency, Menon specialises in building medium-agnostic integrated campaigns. In the past, he has worked on brands like Mercedes, Frooti, Axe, Burger King, Aditya Birla Capital, Heinz, TRESemmé, Surf, and Taj Mahal Tea. Arvind’s work has been awarded locally and internationally at forums.

Commenting on the elevation, Gurnani said, “I am looking forward to embodying and enjoying this new role. BBH has always been a place where ‘Outstanding is the norm’, and that applies to the work we do and the culture we have. As I continue my journey at BBH, I hope to zag for years to come.”

Meanwhile, Menon also commented, “I’m equal parts honoured, excited and terrified. BBH has an undeniably rich culture of creative excellence. And I know it’s only work that can help climb up to those rarefied heights. So I’m just going to focus on that.”

Barrett shared that it’s always great to welcome brilliant talent to key leadership positions, but it’s even better when that talent is promoted from within.

“Priya is a highly talented creative leader with a sharp and curious mind, great maturity and a clear vision for the kind of work both she and BBH want to produce. She has already proved an invaluable contributor by leading the PWW Bangalore creative team in the past. Arvind is an amazing new-age creative thinker who led the creative mandate on Emil before joining the BBH team. He comes with rich knowledge of the digital and creative tech landscape and is the perfect fit for BBH’s Modern India’s Fame Factory philosophy,” he said.

Just recently, BBH India has also promoted Radhika Burman, former vice president of strategy at BBH India, to be its new VP, head of Delhi, where she will be responsible for current clients, people, and new business performance in Delhi, along with driving strategic thinking across clients.

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Marketing Featured South Asia

BBH India promotes Radhika Burman as new VP, head of Delhi

Mumbai, India – BBH India, an advertising agency under Publicis Groupe, has promoted Radhika Burman, former vice president of strategy at BBH India, to be its new VP, head of Delhi.

As part of her new role, Burman will be responsible for current clients, people, and new business performance in Delhi, along with driving strategic thinking across clients.

With over 12 years of experience, Burman brings a sharp understanding of consumers, culture, and new media. In the past year, Burman has been an essential part of the BBH Delhi team, spearheading the strategic thinking on existing clients like Beam Suntory and Nestle, along with successful new business wins like Hitachi and Godrej ProClean, amongst others.

Commenting on his appointment, Burman said, “I am excited to take on this new role at BBH Delhi. With growth as the key focus for this office, I hope to energise the teams towards building truly integrated solutions for our clients and leveraging our areas of expertise in strategy, data and creative thinking to deliver experiences and brand narratives that are differentiated and help solve real business challenges.”

Meanwhile, Dheeraj Sinha, Leo Burnett’s CEO for South Asia and BBH India’s chairman, noted that at BBH India, they want to empower their people to grow from within. 

“In Radhika, we have found someone who is not only a fantastic strategy professional but someone [who] is also passionate about building value-creating client relationships, fostering talent and creating culturally relevant work. I am excited to see her shine,” said Sinha.

In July 2022, BBH India appointed George Sebastian, former senior creative director at DDB Mudra, as its newest executive creative director. He will report to BBH India’s chief creative officer & CEO Russell Barrett and lead a talented team of copy, art and design professionals.

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Marketing Featured South Asia

BBH India appoints George Sebastian as executive creative director

Mumbai, India – BBH India has appointed George Sebastian, former senior creative director at DDB Mudra, as its newest executive creative director. He will report to BBH India’s Chief Creative Officer & CEO Russell Barrett and lead a talented team of copy, art and design professionals.

He brings into the agency around 14 years of experience and has helped brands like Gillette, Tanishq, Glance, Dell, McDowell’s No 1, Britannia, TTK Prestige, 3M and TicTac unlock their purpose and ambition. Prior to joining DDB Mudra, he also worked with Enormous Brands and Grey Group.

Speaking on his appointment, he said, “There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me. Whether it is an unabashed love for ideas, a robust culture of expression and debate, or the wonderful team of Good and Nice folks one gets to learn from. BBH is bubbling with opportunity, and I’m looking forward to working closely with Russell and all black sheep to explode its massive potential.”

Meanwhile, Barrett commented, “George is an exceptionally talented creative individual who is also incredibly versatile. He’s as comfortable working on a 30-second commercial as he is on an AR idea. He’s as gifted at his craft when he’s writing in Hindi as in English. He’s a mature creative leader who is as driven as the hungriest first jobber. We’ve got the ‘all-inclusive-package’ with George and I’m certain he’s going to produce extremely famous, relevant and modern work for BBH India.”

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Marketing Featured South Asia

Kraft Heinz’s latest campaign marks launch of new offering Heinz Tomato Twizt in India

India – Food and beverage company Kraft Heinz in India has launched a new campaign for its latest offering Heinz Tomato Twizt. This campaign was inspired by the company’s purpose, ‘Let’s Make Life Delicious’.

Heinz Tomato Twizt is made with quality tomatoes and Heinz’s secret spice mix, keeping in mind the Indian consumer’s taste and preferences and to suit the Indian palate.

The 360-degree campaign, which was created in partnership with advertising agency BBH India, includes 2 films for TV and digital, OOH, OTT integrations, and social media outreach.

Titled ‘Chhota Twist, Bada Dhamaka’, the campaign brings to the fore how Heinz Tomato Twizt is a saviour, whether for yesterday’s leftover food or a kitchen experiment gone wrong. Its delectable flavours aim to elevate the taste and enhance flavours making it a great accompaniment with a variety of cuisines – Indian or international.

Aarti Srinivasan, BBH India’s executive creative director, said, “We often see picture-perfect shots of mouth-watering food in advertising. To break the clutter, we wanted to visually show just the opposite. Enter last night’s cold pizza and burnt pakoda, with the idea of how Heinz Tomato Twizt is a saviour of food gone wrong.”

Meanwhile, Rafal Walendzik, Kraft Heinz’s managing director of Asia Trading, commented that their campaign is built on a strong consumer insight – which is ‘It’s often the small twists that make a big difference’ be it in food or life. 

“We truly believe a small twist like adding Heinz Tomato Twizt can elevate the taste of any dish, and even be the saviour of food gone wrong or bland food,” said Walendzik.

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Marketing Featured South Asia

WATCH: Tinder India’s new campaign is a celebration of Gen Z’s dating in 2020

India – Tinder India’s latest ad campaign, #InOurOwnWay, depicts the current dating scene among young people in India who are creating new ways and means of dating, especially during the pandemic.

The video shows the different faces of dating today: be it making a mundane outdoor hopscotch date memorable, improvising the lack of a public swimming pool, making the effort for a virtual dance party, or exploring the city on cycles.

The short film is a stark reminder of optimism still being evident through making various possibilities, especially when physical distancing has become a norm nowadays.

“The pandemic has significantly diminished opportunities of chance encounters and interactions from our lives especially for our young members. But human connection endures, unconstrained from rules of physical distance and barriers (both social and physical) and we continue to be inspired by our community,” said Taru Kapoor, general manager for Tinder and Match group-India.

He also added, “Our members have creatively co-created and figured out new rules of meeting, hanging out and falling in love. None of this is surprising, Gen Z has always set their own pace, created their own rules and thrived despite constraints and COVID has only accelerated this ingenuity-this is the spirit we are championing and celebrating.”

The video was conceptualized and created by creative ad agency BBH India

“In creating a music video for Tinder, it is the Tinder community who came up with the ‘creatives’ – the many ways of dating. All we had to do was to reflect and celebrate them. ‘In our own way’ is a refrain that champions their spirit – from choosing who to be with to setting their own pace to meet-ups at places which may not have seen dates before,” Executive Creative Director for BBH Delhi Vasudha Misra said.

In addition to that, the video featured an original soundtrack composed by music director Mikey McCleary, with vocals by Indian-American rapper, singer, songwriter, and dancer Raja Kumari.

Speaking about the lyric-writing process, Kumari commented, “Working on the lyrics and music has been a very rewarding experience and I’m grateful to be the voice of such an inclusive and progressive campaign. I hope it inspires people everywhere to be themselves and love and live in their own way.”