Tag: Bank of the Philippines Islands

Manila, Philippines – Brand valuation consultancy Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasal and Jollibee, as well as the Bank of the Philippine Islands (BPI) seeing significant growth in their respective markets.

Mang Inasal–whose brand value shot up 201% to US$374m emerges as this year’s fastest-growing brand ASEAN. The brand has moved up by 136 spots to feature as the 146th most valuable brand in the region this year

Meanwhile, Mang Inasal’s sister brand, Jollibee (brand value up 51% to US$2.3b), went up 19 ranks this year to become the 23rd most valuable ASEAN brand.

Climbing up nine spots this year, Bank of the Philippine Islands (brand value up 22% to US$1.5b) ranks as ASEAN’s 45th most valuable brand. This growth is driven by its higher scores in the in ‘familiarity’, ‘consideration,’ and ‘reputation’ metrics, according to market research data.

Within the region’s telecoms sector, Globe Telecom (brand value down 4% to US$1.9b), is the fifth strongest telecoms brand ranked for the year. With a Brand Strength Index (BSI) score of 85.4 of 100, it is also the only Philippines brand among ASEAN’s top 10 telecoms brand.

Other notable highlights for Filipino brands include:

  • Metrobank (brand value up 5% to US$1.2b) dropped two ranks to 61st in the ASEAN rankings this year. 
  • Petron (brand value up 20% to US$828m) is the 83rd most valuable brand in the region, up four ranks compared to 2023. 
  • Cebu Pacific (brand value up 7% to US$208m) advanced nine ranks to 219th in the region, in addition to being the ninth brand among ASEAN airlines brands.
  • Bear Brand (brand value down 2% to US$523m) ranks as the 24th strongest brand in ASEAN, with an AAA brand strength rating and a BSI score of 86 of 100.
  • Puregold (brand value up 17% to US$731m) secured the 92nd spot as ASEAN’s most valuable brands of 2024.
  • Ayala Land’s (brand value up 54% to US$451m) significant growth in brand value positioned the brand as the 132nd most valuable brand in the region.
  • Union Bank of the Philippines (brand value up 22% to US$679m) ranks as the 94th most valuable brand in the region. It is also ranked as the 29th banking brand in ASEAN.

Alex Haigh, managing director of Brand Finance for Asia-Pacific, said, “As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like, Mang Inasal, Jollibee and Bank of the Phillippine Islands are growing and excelling within their sectors. The collective strength of these brands reflects ASEAN’s unique ability to adapt and thrive, with each sector’s progress amplifying the region’s overall resilience and forward momentum.”

Manila, Philippines – The merger between the Bank of the Philippine Islands (BPI) and Robinsons Bank has officially been approved by the Securities and Exchange Commission (SEC) of the Philippines, and officially took effect on 1 January. Through this merger, BPI will be the existing entity.

It is worth noting that the country’s Philippine Competition Commission (PCC) first approved the merger in September 2023. Then the country’s central bank (Bangko Sentral ng Pilipinas) approved the merger on December 2023.

“The proposed merger will unlock various synergies across several products and service platforms, expand the customer and deposit base of both banks through the merged entity, and, at the same time, by capitalizing on BPI’s expertise and network, enhance the overall banking experience of RBC customers,” the parties stated in their stock filing for the merger.

It is also worth noting that BPI will now have indirect control with Legazpi Savings Bank, accounting for a 99.93% stake control. BPI is also an indirect owner of GoTyme Bank (18%) and Unicon Insurance Brokers Corp. (17.13%).

BPI has also stated that it will be able to expand its client base, accelerate growth, and ultimately increase shareholder value through partnerships with the Gokongwei Group.

The announcement adds to a series of proposed and completed bank mergers in the country, including the acquisition of Citi’s local consumer banking business by UnionBank, as well as the proposed merger of the country’s two state banks–LandBank and Development Bank of the Philippines (DBP).

Manila, Philippines – The Philippine Competition Commission (PCC) has officially approved the proposed merger of Bank of the Philippine Islands (BPI) and Robinsons Bank, a commercial bank owned by local conglomerate JG Summit Holdings. Through the proposed merger, BPI will be the existing entity.

According to recent stock filings made by BPI, JG Summit Holdings, and Robinsons Retail Holdings, all received approval from the PCC from September 13 to 14.

Following this, the companies are now seeking approval from the central bank Bangko Sentral ng Pilipinas (BSP), as well as from the Securities and Exchange Commission (SEC). With this, no fixed time frame for the acquisition has been announced, as it is still subject to regulatory approval.

Discussion about the proposed merger first began in September 2022 when the board of directors of the three companies involved approved the proposed merger, with grants Robinsons Bank shareholders collectively holding approximately 6% of the resulting outstanding capital stock of BPI should the merger go through.

The announcement adds to a series of proposed and completed bank mergers in the country, including the acquisition of Citi’s local consumer banking business by UnionBank, as well as the proposed merger of the country’s two state banks–LandBank and Development Bank of the Philippines (DBP).

Manila, Philippines – An online map website generator that lets users keep track of which provinces they have visited across the Philippines has recently been all over Filipinos’ social media feeds. Several local brands in the country were quick to jump onto the trend and chart their own proof of Philippine jet setting — or rather something else – a witty jab at the map visualisation if you will. 

The website, created by Singapore-based Filipino software developer Denz Del Villar, allows users to generate a map of the Philippines – a personal and colour-coded representation of the various provinces the user has either lived in, stayed, visited, passed, or alighted from. Using these metrics, the map also generates a numberical level determined by the nature of these visits. Each category selected – whether lived or passed on – carries a numerical score, and when added up, results into the travel level of the user.

Following its virality, audiences see local brands do their own trend jacking one after the other. A huge amount of these social media posts come from several banks in the country, both traditional and digital banks. Banks such as LandBank, MetroBank, Bank of the Philippine Islands (BPI), and GoTyme Bank have posted their own take on the map.

Meanwhile, popular convenience store chain 7-Eleven also jumped into the bandwagon. 

In more wittier posts, fast food chain McDonald’s took on the trend, replacing the levels with what users can ‘expect’ from their chains in different provinces. Even local pharmaceutical company Katinko also posted a witty post using the map template, showing that all aunts and uncles across the country have used their products.

Katinko Social Media Post
McDonald’s Social Media Post

Meanwhile, entertainment entities have also joined in the fun. The popular public affairs show Kapuso Mo, Jessica Soho from GMA Network shows that their team had already visited all of the provinces across the country to cover feature stories. Moreover, the local band Ben&Ben has also joined in the trend, showcasing which provinces they already performed in. 

Ben&Ben Social Media Post
Kapuso Mo, Jessica Soho Social Media Post

However, not all brands that crafted their own take on the map were received in a positive light. A social media post by land developer Camella Homes, which used such template to showcase the provinces they have current land developments,has inadvertently caused a backlash. Many netizens pointed out that some of the lands being used by were formerly agricultural lands, more specifically rice fields. The social media post has been deleted since.

Manila, Philippines – Bank of the Philippine Islands (BPI) has launched a new campaign that aims to inform new and existing customers of the ‘promise’ of turning their dreams into reality. 

Developed in partnership with creative agency BBDO Guerrero, the new campaign showcases BPI’s commitment to customers, be they new or existing, in making their goals a reality with one simple step – opening an account online in as quick as five minutes.

Titled ‘Kween Tomatita’, the new ad highlights a customer’s five-minute to five-year plans, achieving all of her goals with the help of the bank’s mobile app.

Cathy Santamaria, BPI’s chief customer and marketing officer, believes that with their vast network and innovative products and services, they can support Filipino’s everyday needs and ambitions. 

“BPI is a partner to help achieve the goals of new and existing customers. We are very excited to be working with BBDO Guerrero on this campaign,” said Santamaria.

Meanwhile, David Guerrero, BBDO’s creative chairman, said, “Our idea is to communicate the ease of starting a long-term relationship with the country’s most trusted financial institution to everyday consumers. We hope that this project is the first of many for this newfound partnership.”