Singapore – Video game publisher Bandai Namco Entertainment has recently appointed We Are Social Singapore as its new creative agency for Southeast Asia.
In time with their upcoming releases, the partnership with We Are Social Singapore aims to fortify Bandai Namco Entertainment Asia’s regional footprint to achieve greater success in Southeast Asia’s flourishing gaming community.
As their creative and strategic agency, We Are Social Singapore will spearhead the development of Bandai Namco Entertainment Asia’s initiatives, focusing on localised content for Southeast Asia countries to enhance consumer journey and engagement across various touchpoints.
Leveraging its experience in delivering strategies that drive business growth, We Are Social aims to capitalize on the existing online presence and brand awareness of Bandai Namco Entertainment Asia to captivate and engage the game publisher’s fanbase in SEA, while expanding its unique proposition within the marketplace.
Speaking about the collaboration, Leong Wei Fen, brand marketing manager at Bandai Namco Entertainment Asia said, “We Are Social displayed great passion and enthusiasm for our games, both old and new. We needed a creative agency that deeply understands the gaming landscape in Southeast Asia and could help us connect with our local and diverse communities. With many exciting titles set for release this year, it’s the perfect time for Bandai Namco Entertainment Asia to partner with an agency who can elevate our brand and drive growth in this dynamic market.”
Nai Yen Wang, head of account management at We Are Social Singapore, added,”Our collaboration with Bandai Namco Entertainment Asia marks an exciting milestone for us. Together, we have the power to shape the gaming landscape in Southeast Asia and deliver memorable experiences to gaming enthusiasts. We are excited to channel our creativity and expertise to propel the brand to new heights.”
Meanwhile, Kelson Ong, business director and business development lead at We Are Social Singapore, also commented, “With our business offerings across Social Gaming, Virtual Influence, and Social Commerce coupled with We Are Social XYZ, our future strategy and innovation arm, we aim to empower brands to redefine the boundaries of engagement and elevate brand experiences to unparalleled heights.”