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Tag: Australia

Mountain Dew drops gorpcore-inspired ‘Dew Drip’ capsule with streetwear label PYRA
Mountain Dew drops gorpcore-inspired ‘Dew Drip’ capsule with streetwear label PYRA
Posted on July 17, 2025
by Teddy Cambosa
Blending the bold energy of Mountain Dew with PYRA’s technical outdoor aesthetic, the capsule collection draws inspiration from the fast-rising Gorpcore fashion trend—a utilitarian style rooted in functionality and outdoor adventure.
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Woolworths Group’s Healthylife appoints Bread Agency as social media partner
Woolworths Group’s Healthylife appoints Bread Agency as social media partner
Posted on July 8, 2025
by Teddy Cambosa
The agency will work closely with Healthylife’s in-house marketing and content teams to bring the brand’s mission: helping Australians live healthier lives, to life. 
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CommBank unveils new brand platform ‘Doubt Never Did’, designed to inspire Australians
CommBank unveils new brand platform ‘Doubt Never Did’, designed to inspire Australians 
Posted on July 7, 2025
by Teddy Cambosa
Australia – Commonwealth Bank of Australia has unveiled ‘Doubt Never Did,’ a new brand campaign aimed at encouraging Australians to tackle self-doubt and pursue their personal and business goals with confidence. The campaign represents the latest evolution of CommBank’s longstanding brand platform, Can,...
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KFC Australia appoints We Are Social as social agency of record
KFC Australia appoints We Are Social as social agency of record
Posted on July 7, 2025
by Teddy Cambosa
As KFC continues to evolve its role in culture and deepen its connection with younger, social-first audiences, We Are Social joins the brand’s agency roster to strengthen its social presence and cultural impact.
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Digital agency Orchard launches dedicated Experimentation Practice
Digital agency Orchard launches dedicated experimentation practice
Posted on July 4, 2025
by Teddy Cambosa
Developed over five years, the new offering formalises what was previously an internal methodology into a core service. It aims to help businesses test bold ideas, measure real-world impact, and make confident, evidence-based decisions without relying on guesswork.
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Red Rooster’s new campaign launches new cheeseburger in bold bid for burger fans
Red Rooster’s new campaign launches new cheeseburger in bold bid for burger fans
Posted on July 2, 2025
by Teddy Cambosa
Australia’s oldest national chicken chain is backing the launch with a cheeky, nostalgia-driven campaign designed to remind customers that Reds is about more than just roast chicken.
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Lipton’s latest supefan-led campaign brings back beloved Chai Latte blend
Lipton’s latest supefan-led campaign brings back beloved Chai Latte blend
Posted on June 30, 2025
by Teddy Cambosa
One of those superfans has become the face of the relaunch campaign created by Think HQ to herald the return of Lipton’s Chai Latte to supermarket shelves.
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Initiative Australia boosts Melbourne leadership team with key lineup updates
Initiative Australia boosts Melbourne leadership team with key lineup updates
Posted on June 30, 2025
by Teddy Cambosa
Both Griffiths and Dawson report directly to Davey and take up their new roles effective immediately.
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Woolworths shutters online marketplace MyDeal, to consolidate marketplace offer
Woolworths shutters online marketplace MyDeal, to consolidate marketplace offer
Posted on June 27, 2025
by Teddy Cambosa
MyDeal, which Woolworths acquired a majority stake in in 2022, has provided marketplace technology and capabilities through the Group’s Woolworths MarketPlus platform, supporting rapid gross merchandise value (GMV) growth. 
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AU competition watchdog take Australian Gas Networks to court over alleged ‘greenwashing’ in new campaign
AU competition watchdog take Australian Gas Networks to court over alleged ‘greenwashing’ in ad campaign
Posted on June 27, 2025
by Teddy Cambosa
The ACCC alleges that Australian Gas Networks’ “Love Gas” advertising campaign, which ran on television, streaming services and YouTube during 2022 and 2023, contained false and misleading representations about the future of renewable gas.
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