Tag: Australia
Recent ALA research reveals a growing tension between consumer expectations and trust. Nearly half of members (46%) expect brands to understand their preferences, while 58% are willing to share their data in exchange for more relevant offers.
McMillan’s remit includes strategic leadership of UM’s Government practice, overseeing the Federal and ACT Government accounts and guiding a national team of over 80 specialists in policy-driven media communications and public sector engagement.
Suncorp has long advocated for greater investment in resilience and mitigation initiatives to reduce the impacts of extreme weather at both a community and household level - Haven is the insurer’s groundbreaking next step in this mission.
Noted by the local industry knowledge and enthusiasm brought by the team in respect to their businesses, each of the global tech leaders identified TEAM LEWIS Australia as their ideal partner to provide strategic consultancy and implementation across their communications efforts in Australia and New...
To celebrate this milestone, IKEA Australia has launched a 360-degree brand campaign ‘Just the Start’ – reflecting on the impact it has had on Aussie homes over the last five decades, and acknowledging IKEA is ready to do so much more Down Under for the next 50 years.
This follows the agency’s recent rebrand and builds on its strong track record of standout campaigns across hospitality, food, and beverage - now channeling that creative firepower back into the travel and hotel space.
The provocative film that can only be viewed on SBS sits within a larger campaign, created by Droga5 ANZ, part of Accenture Song. Directed by Damien Shatford from The Sweetshop.
To investigate them from the inside, Crikey faxed its application, paid the electoral commission (AEC), registered a real candidate, assigned reporter Charlie Lewis as campaign manager, and started making the most of those loopholes.
Described by UNESCO as ‘a globally outstanding and significant entity’, the Great Barrier Reef is an individual so vast it can be seen from space, and so significant it has been considered a teacher, a healer and a provider to Indigenous communities for over 60,000 years.
Amber Abbott has been appointed CEO of Havas Australia’s creative communications agency; One Green Bean (ogb), after overseeing a period of sustained and significant growth during her tenure as managing director.
