AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums. Since 2017, Picklebet has served as a multi-betting platform...
The initiative, created by experiential agency Curious Nation, coincides with the rollout of the airline’s updated Boeing 777-300ER cabins on services between Australia and Hong Kong.
Work with La Trobe University began this month, supporting a major digital transformation project aimed at enhancing student acquisition and experience.
The move follows the appointment of Matt Holmes as MBCS’s head of creative strategy and ideation and comes as the agency rolls out a refreshed approach designed to help brands achieve greater cultural relevance and real-world impact beyond paid media.
The combined group now manages over $110 million in client media spend and oversees licensing and consumer products programs generating over $500 million in annual retail sales.
In her new role, Wood aims to expand Think HQ’s integrated capabilities in Sydney by delivering strategic planning, production, PR, social, technology, and language services.
BMF has bolstered its executive ranks with the return of Aisling Colley and the promotion of Richard Woods, who will now share the role of managing director.
Based in Sydney, Blundell Jones will oversee strategy and growth while introducing LG’s premium Smart TV advertising capabilities and proprietary data solutions to local brands.
ACCC considers that the proposed acquisition would be unlikely to substantially lessen competition in the supply of media buying services and marketing and communications services.
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