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Tag: Australia

PICKLEBET
Picklebet enters Australian betting landscape with major brand campaign via Kerfuffle, Partiboi69
Posted on August 18, 2025
by Lyene Marie Darang
AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums. Since 2017, Picklebet has served as a multi-betting platform...
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Cathay Pacific launches retail-based brand activation in Australia
Cathay Pacific launches retail-based brand activation in Australia
Posted on August 15, 2025
by Teddy Cambosa
The initiative, created by experiential agency Curious Nation, coincides with the rollout of the airline’s updated Boeing 777-300ER cabins on services between Australia and Hong Kong.
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La Trobe University taps Anchora as consultant for institution’s digital transformation project
La Trobe University taps Anchora as consultant for institution’s digital transformation project
Posted on August 15, 2025
by Teddy Cambosa
Work with La Trobe University began this month, supporting a major digital transformation project aimed at enhancing student acquisition and experience.
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MBCS integrates Kinesso’s creators and content team to bolster content capabilities
MBCS integrates Kinesso’s creators and content team to bolster content capabilities
Posted on August 14, 2025
by Teddy Cambosa
The move follows the appointment of Matt Holmes as MBCS’s head of creative strategy and ideation and comes as the agency rolls out a refreshed approach designed to help brands achieve greater cultural relevance and real-world impact beyond paid media.
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Merchantwise Group acquires Jaywing and Frank Digital
Merchantwise Group acquires Jaywing and Frank Digital
Posted on August 14, 2025
by Teddy Cambosa
The combined group now manages over $110 million in client media spend and oversees licensing and consumer products programs generating over $500 million in annual retail sales.
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realestate.com.au’s new brand campaign highlights everyday Aussie property conversations
realestate.com.au’s new brand campaign highlights everyday Aussie property conversations
Posted on August 5, 2025
by Teddy Cambosa
The latest campaign captures everyday conversations Australians are having about property through a series of short, slice-of-life vignettes.
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Think HQ names Sarah Wood as Sydney director
Think HQ names Sarah Wood as Sydney director
Posted on August 4, 2025
by Aliza Carmona
In her new role, Wood aims to expand Think HQ’s integrated capabilities in Sydney by delivering strategic planning, production, PR, social, technology, and language services.
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BMF strengthens leadership with appointment of joint managing directors
BMF strengthens leadership with appointment of joint managing directors
Posted on July 30, 2025
by Teddy Cambosa
BMF has bolstered its executive ranks with the return of Aisling Colley and the promotion of Richard Woods, who will now share the role of managing director.
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LG Ad Solutions expands into Australia, appoints Alex Blundell Jones as commercial director
LG Ad Solutions expands into Australia, appoints Alex Blundell Jones as commercial director
Posted on July 28, 2025
by Teddy Cambosa
Based in Sydney, Blundell Jones will oversee strategy and growth while introducing LG’s premium Smart TV advertising capabilities and proprietary data solutions to local brands.
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AU competition watchdog ‘will not oppose’ IPG-Omnicom merger
AU competition watchdog ‘will not oppose’ IPG-Omnicom merger
Posted on July 25, 2025
by Teddy Cambosa
ACCC considers that the proposed acquisition would be unlikely to substantially lessen competition in the supply of media buying services and marketing and communications services.
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