Tag: Australia
According to MLA, the campaign highlights everyday aspects of Australian life, including communal activities such as sausage sizzles, outdoor living, and informal social habits, to reinforce the message that happiness is rooted in connection rather than international rankings.
Australia — Coca-Cola marked Christmas by launching SoundOfHome.FM, a 24-hour radio broadcast that brought carols and heartfelt messages from families in the Philippines to Overseas Filipino Workers (OFWs) in Australia. Airing from 6 pm on Christmas Eve to 6 pm on Christmas Day, the initiative was delivered...
The acquisition marks a significant move in the Australian media landscape, pending regulatory and shareholder approvals.
The multi-channel rollout is scheduled to run throughout summer across television, out-of-home, digital, radio, in-store and social channels, with additional extensions planned.
As government leaders push the proposal forward, marketers are bracing for the ripple effects across digital behaviour, online safety, and the broader media ecosystem.
Sydney, Australia — MILKLAB’s Coffee Shop Sets has gone national, with its latest sunrise edition taking over Brisbane’s Lina Rooftop and featuring rising talent DJ Cyril. As guests welcomed the sunrise, the rooftop crowd swapped cocktails for MILKLAB Oat Iced Lattes, underscoring growing demand...
Executed in partnership with oOh!media, the campaign spans more than 930 advertising panels across major cities.
Australia — Australia will introduce a nationwide ban preventing anyone under 16 from having accounts on major social media platforms under the Online Safety Amendment (Social Media Minimum Age) Bill 2024 passed in November last year. The nationwide ban will take effect on December 10, 2025 and...
The campaign addresses a long-standing question among Australian consumers about why the drink is called -196.
Asia Pacific — Mapping the events after the Omnicom-Interpublic Group (IPG) major shake-up, IPG CEOs Leigh Terry of APAC and Mark Coad of Australia, as well as James Hawkins, APAC chief client officer, have announced their respective exits from the business. While the company is yet to announce the...
