Tag: Asia Pacific
The data for the APAC report was collected using Next&Co’s proprietary media auditing tool Prometheus.
Julie Nestor will also focus on deepening consumer engagement through ‘Priceless’ – Mastercard’s long-standing marketing platform.
foodpanda has recently published its latest social impact report, focusing on the initiatives for supporting communities, helping MSMEs digitise.
Prior to Hybrid Theory, Sean Badlishah also headed up three other successful agencies, the most recent of which was Zoo Group.
The changes at Singapore leadership follows APCO Worldwide's bolstering efforts in Asia-Pacific.
dentsu and Merkle B2B will manage the strategy, planning and buying for Lenovo with a focus on data convergence.
The new APAC leadership appointments at Yahoo target bolstering its ad and omnichannel offerings in the regional market.
Anita Munro will be steering GroupM's investment strategy across the burgeoning markets in the region.
The research by Trafficguard regarding ad fraud reveals that bots make up to 80% of all invalid traffic for travel advertisers.
The new research by Contentsquare unveils how most of APAC respondents are not responding well to retention strategies applied by online sites.
