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Tag: Asia Pacific

CommerceHub appoints Gordana Redzovski as managing director for APAC
CommerceHub appoints Gordana Redzovski as managing director for APAC
Posted on October 24, 2023
by Teddy Cambosa
With a specific focus on the Asia Pacific region, Redzovski will be employing her expertise to provide strategic guidance and direction in support of the company’s expansion plans.
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Kaspersky
Milestones: Kaspersky’s Mark Opao on navigating cultural challenges as a regional marketer
Posted on October 12, 2023
by Teddy Cambosa
For the inaugural piece of MARKETECH APAC’s Milestones Series, we talked with Mark Opao, communications planning partner for APAC and META at Kaspersky, to share one of his greatest milestones — having a successful career in Singapore and China for the past 12 years and counting.
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MARKETECH-PHOTOS
How the industry should move forward with AI-powered customer engagement strategies
Posted on October 10, 2023
by Aliza Carmona
In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses...
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Edelman appoints new APAC leads for influencer, business marketing
Edelman appoints new APAC leads for influencer, business marketing
Posted on October 9, 2023
by Teddy Cambosa
Soh will report to Tyler Vaught, global head of influencer marketing at Edelman while Murphy will report to Joe Kingsbury, global chair of B2B marketing at Edelman.
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Eagle Eye reveals major growth with APAC expansion, introduces upcoming AI offering
Eagle Eye reveals major growth with APAC expansion, introduces upcoming AI offering
Posted on September 27, 2023
by Teddy Cambosa
This is in line with the Eagle Eye’s continued expansions in the UK, Taiwan, and Australia, as well as their upcoming launch of ‘Eagle AI’ in 2024, an AI offering building on the company’s previous capabilities.
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Here’s how the Asian airline industry deals with social media stumbles amidst year of growth
Here’s how the Asian airline industry deals with social media stumbles amidst year of growth
Posted on September 21, 2023
by Teddy Cambosa
In Asia, while negative sentiment has remained around the 20% to 30% range for nearly three years, the more notable finding is that positive sentiment on public airline tweets has decreased for the first time since the pandemic. 
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Vietjet appoints Lion & Lion as key partner for social media management, creative content
Vietjet appoints Lion & Lion as key partner for social media management, creative content
Posted on September 19, 2023
by Teddy Cambosa
The partnership, which took effect on July 2023, marks a significant milestone for Lion & Lion as its first airlines account, while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era by leveraging Lion & Lion's unique regional setup of the teams across multiple markets.
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Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Posted on September 19, 2023
by Teddy Cambosa
Developed with Whatever Co., BBH Singapore, and LePub APAC, the jacket’s cooling system is powered by an ice-cold Tiger Beer, chilling the water that is pumped around the wearer's body via a network of silicone tubes.
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Nexxen expands free ad-supported streaming TV solutions for APAC advertisers
Nexxen expands free ad-supported streaming TV solutions for APAC advertisers
Posted on September 15, 2023
by Teddy Cambosa
The company is working to ensure advertisers’ campaigns reach their target audiences, no matter the environment through a single destination for CTV inventory – including broadcaster video on demand (BVOD), advertising-based video on demand (AVOD) and FAST channels.
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Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Posted on September 13, 2023
by Teddy Cambosa
The unique item offers consumers and fans a refreshing taste and a glimpse of what the future could look like by scanning the can and going through the Coca-Cola Creations Hub, where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
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