Tag: Asia Pacific
According to the data, two-thirds (68%) of marketers in the region lack an effective process for identifying buying groups or committees, while only 36% were confident in their company’s ability to reach its target audience. This compares with almost half in the US (46%) and UK and Europe (47%).According...
The report showed that in 2024, hyper casual games led global installs (27%) but accounted for only 11% of sessions, highlighting high churn. In contrast, action games, with just 10% of installs, drove 21% of sessions and the longest average playtime (45.15 mins), indicating strong retention.
As the marketing landscape continues to evolve, leveraging martech effectively is no longer just an advantage—it is a necessity for sustainable growth and competitive differentiation.
While continuing to lead the team in Australia, Suzie will now also be responsible for driving the agency’s growth across Asia-Pacific, fostering regional partnerships, and strengthening capabilities. She will drive innovation to meet the evolving needs of brands navigating an increasingly complex social...
Thailand – PepsiCo has unveiled its new brand platform, shifting from traditional brand statements to authentic consumer reactions—letting people see great taste in action rather than just hearing about it. Titled ‘You Can’t Hide Great Taste,’ the campaign introduces Pepsi’s new visual cue, the “Taste...
This partnership enhances Monks' ability to provide clients with cutting-edge data and AI solutions for personalised experiences and marketing effectiveness.
Kesav also championed AI adoption across the agency and elevated OMG Malaysia’s reputation as an industry thought leader through several initiatives, including conceptualising the flagship ‘Future Play’ event.
Schulz joined Edelman in 2019 to lead its German operations and has been successful in expanding the firm’s presence, strengthening its market position and driving business growth.
These promotions reinforce Ogilvy One’s commitment to client value, operational efficiency, and business impact, positioning the company for its next phase of growth.
Kris brings years of enterprise and account experience from mParticle, PagerDuty, and Dropbox in Australia. Kris most recently led a team that drove sales, partnerships and operations and was focused on enhancing customer satisfaction and market presence in APAC.
