Tag: Artificial Intelligence
Both solutions aim to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.
At the heart of this partnership lies its AI chatbot project, aiming to revolutionise customer interactions and support services. The AI chatbot showcases linguistic comprehension, enabling it to understand and respond to customer inquiries.
The combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI.
The research notes that 53% of consumers trust AI-generated content for financial planning, 67% for medical diagnosis, and 66% using generative AI tools for seeking advice from in terms of personal relationships or life and career plans.
As part of Ogilvy’s 'inclusive influence’ commitment, this global call to action addresses the rising use of artificial/virtual Influencers by brands and is intended to maintain Influencer authenticity and consumer transparency when used across social media.
The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native.
Said chatbot, a first of its kind in Southeast Asia, can intelligently respond to users' questions and acts as personal shopper, providing personalised suggestions and product recommendations to help users optimise their shopping experience.
The new feature aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.
Zendesk has announced new artificial intelligence (AI) technology and conversational commerce features in order to improve its customer experience (CX) offering across its user base.
Adobe Firefly will become the premier generative AI partner for Google Bard, powering and highlighting text-to-image capabilities.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)