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Tag: Artificial Intelligence

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IAS unveils AI-powered detection, avoidance service to retain media quality 
Posted on October 17, 2023
by Teddy Cambosa
IAS's latest product, which makes use of AI technology, efficiently identifies MFA sites on a large scale, allowing advertisers to regain control over their media quality and reduce inefficient spending. IAS provided extensive campaign analysis during alpha testing, demonstrating exceptional MFA site...
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InMobi introduces addressability gradient to help solve identity-loss challenges
InMobi introduces addressability gradient to help solve identity-loss challenges
Posted on October 13, 2023
by Teddy Cambosa
InMobi’s AI-powered platform aims to mark a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising through its personalisation and other campaign enhancing features.
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MARKETECH-PHOTOS
How the industry should move forward with AI-powered customer engagement strategies
Posted on October 10, 2023
by Aliza Carmona
In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses...
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Around 59% of SG brands aim to use generative AI to improve workflow amidst continued lag of usage: reports
Posted on October 5, 2023
by Teddy Cambosa
According to recent Adobe research, Singaporean brands are attempting to improve operational efficiency through the implementation of technology solutions, with 70% focusing on improving workflow efficiency and 59% implementing generative AI. This is despite the fact that there has been an evident lag...
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Majority of marketers in APAC say AI will transform how they work in the next year
Majority of marketers in APAC say AI will transform how they work in the next year
Posted on October 4, 2023
by Teddy Cambosa
LinkedIn’s study with over 700 respondents in APAC revealed that 76% of marketers in the region believe that AI will change the way they work in the next year, with 46% hoping it will improve their efficiency.
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Singapore witnesses growing AI-driven job market: report
Singapore witnesses growing AI-driven job market: report
Posted on September 29, 2023
by Teddy Cambosa
The data also noted that Singapore job postings fell 1.9% in August compared with a month earlier - the tenth consecutive monthly decline - which left postings almost 20% lower than a year ago. 
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Kumu, Google Cloud collaborate to build AI tools for content creation assistance
Kumu, Google Cloud collaborate to build AI tools for content creation assistance
Posted on September 27, 2023
by Teddy Cambosa
This collaboration between Kumu and Google Cloud aims to encourage more startups and enterprises alike to embrace the power of generative AI and to understand how this technology can best complement and strengthen their businesses. 
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Philippine Airlines taps Salesforce to improve current CX strategy
Philippine Airlines taps Salesforce to improve current CX strategy
Posted on September 27, 2023
by Teddy Cambosa
The airline also plans to harness the power of AI through the Salesforce Einstein Chatbot, leveraging its ability to use natural language processing (NLP) to understand and respond to customer inquiries.
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Neutral and negative discussions dominate online space following GMA’s AI sportscaster launch
Neutral and negative discussions dominate online space following GMA’s AI sportscaster launch
Posted on September 25, 2023
by Teddy Cambosa
Exclusive data obtained from Meltwater by MARKETECH APAC notes that negative sentiment for it comprise around 25% of the online discussion, while neutral discussion comprising around 55.4% of online discussion. Lastly, positive sentiment was around 19.6% of online discussion.
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SoftServe launches generative AI lab to aid businesses in generative AI solution implementation
Posted on September 12, 2023
by Teddy Cambosa
The SoftServe Generative AI Lab will support research and development projects in a variety of areas, including model improvement, domain adaptation, multimodal Generative AI, cost-performance enhancements, operational management (LLMOps), and other facets. Its goal is to combine various technologies...
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