Tag: Artificial Intelligence
Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.
By utilising Microsoft's Azure OpenAI Service and other enterprise-grade developments, FWD Group aims to enhance its generative AI ambitions. The business expects to gain from Microsoft Azure's AI models as well as its private networking, security, and monitoring features.
Data from the report suggests that amidst the widespread adoption of AI, businesses are grappling with an exponential increase in data volume, with Twilio Segment processing a record high of 12.1 trillion API calls in 2023.
MARKETECH APAC sought insights from various marketing industry leaders to learn more about their perspectives on this recent government move, and how the industry can use this to move forward.
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
Bumble Inc.'s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered...
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives.
MARKETECH APAC invited top Philippine marketing leaders for a roundtable event to share their insights on AI in marketing, and how they’re implementing AI across their marketing strategies.
In connection to this, the report stated that APAC consumers claim that their poor experiences are mostly consisted of long wait times when speaking with an agent (63%), no way to speak to customer service via voice/phone (59%), lack of 24/7 support availability (48%) and lack of self-service support...
Through the partnership, SQREEM will deliver consumer intelligence solutions for the rugby union club, allowing for a more in-depth understanding of the club's supporters' preferences, behaviours, and needs.
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