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Tag: APAC

Shangri-La WithHeart campaign
Shangri-La unveils ‘#WithHeart’ campaign to celebrate 50-year journey with Asia
Posted on November 15, 2021
by Kathleen Murata
The ‘#WithHeart’ campaign includes a short film series, which will tell the stories of young and passionate Asian culture makers.
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Tatler Asia
Luxury content brand Tatler Asia shifts content direction to include ‘topics with purpose’
Posted on November 8, 2021
by Kathleen Murata
Tatler Asia will now be putting more focus on topics such as female empowerment, LGBTQ, and entrepreneurship, among others.
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Outbrain Charles MD
Outbrain names Shouneel Charles as MD for India
Posted on November 2, 2021
by Kathleen Murata
Seasoned digital and media professional Shouneel Charles will be driving Outbrain's revenue, business strategy, and digital growth.
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SCMP David Wightman
SCMP names David Wightman as global head of advertising
Posted on October 26, 2021
by Kathleen Murata
David Wightman will be spearheading the ongoing growth and international expansion of SCMP’s global advertising business.
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CM Group and Cheetah Digital
CM Group merges with Cheetah Digital to further enhance customer-centric marketing solutions
Posted on October 22, 2021
by Kathleen Murata
The merger aims to expand and enhance both CM Group and Cheetah Digital’s marketing capabilities to meet the needs of customers.
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Rakuten SQREEM
Rakuten SQREEM unveils new AI-based first-party data ad solution
Posted on October 19, 2021
by Kathleen Murata
The new advertising product by Rakuten SQREEM will help clients leverage AI technology and database to gain insights.
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ONE Esports
ONE Esports ties up with foodpanda to launch esports docuseries – ‘Heroes of the Game’
Posted on October 15, 2021
by Kathleen Murata
The new multi-part docuseries by ONE Esports is about the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.
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Shopmatic x VMLY&R
E-commerce enabler Shopmatic, CX agency VMLY&R launches co-branded commerce platform
Posted on October 14, 2021
by Kathleen Murata
The new co-branded commerce platform is a one-click, channel-neutral commerce solution for WPP’s client partners.
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GirlUnrestricted-Kotex
Kotex launches new #GirlUnrestricted campaign in APAC to celebrate International Day of the Girl
Posted on October 11, 2021
by Kathleen Murata
The ‘#GirlUnrestricted’ campaign by Kotex includes a region-wide video that encourages girls to embrace their uniqueness.
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Techsun_Social Hub_SEA
Martech Techsun launches in SEA, unveils new product for SMEs
Posted on October 11, 2021
by MARKETECH APAC
The new product is an expansion of its flagship product, Social Hub, a cloud-native customer understanding and engagement SaaS for omnichannel brands.
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