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Tag: APAC

xandr
Adtech platform Xandr launches new feature to standardize video content
Posted on December 7, 2021
by Kathleen Murata
The new feature seeks to help publishers improve the monetization of their premium video supply via standardized content descriptors.
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Victoria Fernandez Virtue
VICE’s Virtue names Victoria Fernandez as new business director for APAC
Posted on December 7, 2021
by Kathleen Murata
Victoria Fernandez will be leading Virtue's key APAC clients and driving new business, as well as mentoring the company's young talents.
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Ogilvy Consulting sustainability practice 1
Ogilvy Consulting launches new sustainability practice in Asia
Posted on December 1, 2021
by Kathleen Murata
The new sustainability practice aims to help brands shape sustainability priorities and solutions in the region.
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genesys report
New report reveals biggest disconnect between consumers and businesses in APAC
Posted on November 29, 2021
by Kathleen Murata
The report revealed that only 41% of businesses in APAC prioritized being quick to respond to consumer requests.
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audiomob x livewire
AudioMob ties with Livewire, launches first in-game audio ads platform in APAC
Posted on November 24, 2021
by Kathleen Murata
Through the new platform, AudioMob will be serving in-game audio ads with an unobtrusive click-through banner.
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VI x Outbrain
Outbrain acquires video intelligence AG, expands brand, video offering
Posted on November 23, 2021
by Kathleen Murata
The acquisition is expected to close in the first quarter of 2022 and is expected to be accretive in the first year.
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Stagwell SG office
Stagwell boosts APAC growth with new SG office
Posted on November 19, 2021
by Kathleen Murata
The expansion comes as Stagwell scales its blend of transformative creative and connected solutions to brands in APAC.
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foodpanda x xiaomi
foodpanda to now offer delivery for consumer electronics via tie-up with Xiaomi
Posted on November 19, 2021
by Kathleen Murata
The latest partnership with foodpanda is Xiaomi’s first quick-commerce in the Asia region outside of China.
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sleek 1
Professional services platform for SMEs, Sleek, to use US$14m funding to boost product offerings
Posted on November 17, 2021
by Kathleen Murata
Sleek's fresh funds will be used to bolster its tech and product development, hiring, and expand presence.
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Snap-Inc-Multi-Form-Deliver-Ad-Product
Snap launches new multi-format delivery ad product
Posted on November 17, 2021
by Teddy Cambosa
The new Snap Inc. ad product will be able to determine the best inventory to fill in for the selected formats, goal, target audience, and bid.
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