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Tag: APAC

CM Group and Cheetah Digital
CM Group merges with Cheetah Digital to further enhance customer-centric marketing solutions
Posted on October 22, 2021
by Kathleen Murata
The merger aims to expand and enhance both CM Group and Cheetah Digital’s marketing capabilities to meet the needs of customers.
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Rakuten SQREEM
Rakuten SQREEM unveils new AI-based first-party data ad solution
Posted on October 19, 2021
by Kathleen Murata
The new advertising product by Rakuten SQREEM will help clients leverage AI technology and database to gain insights.
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ONE Esports
ONE Esports ties up with foodpanda to launch esports docuseries – ‘Heroes of the Game’
Posted on October 15, 2021
by Kathleen Murata
The new multi-part docuseries by ONE Esports is about the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.
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Shopmatic x VMLY&R
E-commerce enabler Shopmatic, CX agency VMLY&R launches co-branded commerce platform
Posted on October 14, 2021
by Kathleen Murata
The new co-branded commerce platform is a one-click, channel-neutral commerce solution for WPP’s client partners.
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GirlUnrestricted-Kotex
Kotex launches new #GirlUnrestricted campaign in APAC to celebrate International Day of the Girl
Posted on October 11, 2021
by Kathleen Murata
The ‘#GirlUnrestricted’ campaign by Kotex includes a region-wide video that encourages girls to embrace their uniqueness.
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Techsun_Social Hub_SEA
Martech Techsun launches in SEA, unveils new product for SMEs
Posted on October 11, 2021
by MARKETECH APAC
The new product is an expansion of its flagship product, Social Hub, a cloud-native customer understanding and engagement SaaS for omnichannel brands.
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TBWA\MAL, Apple's agency, taps Kenny Blumenschein as ECD for APAC
TBWA\MAL, Apple's agency, names Kenny Blumenschein as ECD for APAC
Posted on October 7, 2021
by MARKETECH APAC
The agency which solely creates work for the tech giant has named ex-Facebook creative strategist to be ECD for APAC region.
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Carma Khali Sakkas
Media intel CARMA Asia names Khali Sakkas as new head of insights for APAC
Posted on October 4, 2021
by Kathleen Murata
Khali Sakkas brings with her 16 years of experience in communications measurement, leading teams across APAC.
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Cheetah Digital
Cheetah Digital partners Seinfeld actor Wayne Knight to personify ‘cookies’ in new ad
Posted on October 1, 2021
by Kathleen Murata
Martech MarCheetah Digital's new campaign aims to discuss the post-cookie world, with the creation of ‘Dennis’ the ‘creepy marketer.’
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dentsu gaming
Dentsu unveils new gaming solution for APAC brands, ‘dentsu gaming’
Posted on October 1, 2021
by Kathleen Murata
'Dentsu Gaming' is led by its guiding principle of authentic and ‘respectful’ engagement within the gaming community.
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