Tag: anz

New Zealand – Web solutions company Crazy Domains has launched a multi-channel campaign called ‘Your Business is Better Online’, a series of ads that depict the harsh and vulgar reality of running a business offline.

The campaign aims to showcase the challenges faced by New Zealand small and midsize businesses (SMBs) when doing business in the ‘real world’. Through the series of gritty, humorous, and honest ads, the company believes that it will greatly impact the decisions of entrepreneurs to go digital.

According to Crazy Domains, despite several opportunities for digital adoption, about 37% of SMBs in New Zealand do not have an online presence, and 53% agreed they need more support when it comes to establishing one.

Mark Evans, international CEO of Newfold Digital and the owner of Crazy Domains, shared that 2020 forced SMBs owners to rethink their strategy and accelerate their digital transformation plans, regardless of whether they’re equipped for it or not.

“Businesses are finding new ways to make the most out of their web presence. And a new website or website improvements are proving to be efficient and affordable options to adapt to the aftermath of COVID-19,” said Evans.

Furthermore, the digital campaign will also be accompanied by two commercial videos, which will be running on Australia’s Metro TV, Digital TV, and billboards.

Australia – Global beauty brand L’Oréal in Australia has joined marketing board Australian Influencer Marketing Council (AiMCO), to support transparency and best practices in influencer marketing.

AiMCO is an industry body that brings together the expertise of a diverse group of industry professionals, marketers, and content creators who are committed to elevating influencer marketing best practice, campaign measurement, and industry knowledge. Its members are the guiding force behind its mission, principles, and industry codes.

Through the partnership, the members of the beauty brand, namely Emma Williamson, director of customer and social media governance, and Jenna Adamson, corporate legal, will be joining the newly formed AiMCO Marketer Advisory Council as the first fast-moving consumer goods (FMCG) beauty brand.

According to AiMCO, this move by L’Oréal Australia proves the importance of influencer marketing, as large brands are now getting on board with the council whose members are drawn from influencer marketing tech, social media, and talent agencies, as well as legal specialists, along with influencers and content creators. 

Commenting on the partnership, Williamson said that they are thrilled to have the opportunity to collaborate with AiMCO and other leading Australian influencer marketing businesses to help shape the landscape in an ever-evolving marketplace.

“Influencer marketing is here to stay. We recognize it is a critical lever in how to engage new audiences, reconnect with our existing consumers, and tap into forms of content that drive consumer trial and purchase. As an ever-present component in our media mix, it’s crucial that we get influencer marketing right. Consumers are savvy and if we want them to trust our brands, we need to ensure that the influencers we work with share our values and are authentic and transparent,” said Williamson.

Meanwhile, AiMCO’s chairman Detch Singh shared, “We’re excited to welcome L’Oréal Australia as the first of many brands to be joining AiMCO as a member. Influencer marketing is core to the media mix and it’s natural for leading and innovative brands such as L’Oréal Australia to want to play a role in shaping its future. The newly formed AiMCO Marketer Advisory council will be essential in ensuring we are addressing the needs of brand marketers with our initiatives moving forward.”

Sydney, Australia – Home loans specialist RAMS in Australia has recently launched an integrated campaign that highlights the statement ‘Home loans are what we do’, done in collaboration with advertising agency Saatchi & Saatchi.

RAMS, which deems to be the leading home loans specialist in the country, helps Australians realize the dream of homeownership by providing simple yet flexible home loans. It also offers a range of deposit products that are available online, home, and contents, as well as landlord insurance solutions through referral partners.

The campaign centered around RAMS’ ‘rambassador’ Raymond A Ram. He presented his confident, attitude-driven personality traits, and his role in the home-buying journey. Raymond celebrated the amazing things that can happen when a person focuses on one thing, which he associated with the brand’s expertise in the home loan space, reinforcing RAMS’ position as a first-party lender.

https://vimeo.com/545275823/445f3bfb4d

RAMS’ head of marketing and digital Christian Johansson said, “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”

Meanwhile, Sam Chappell, the creative director of Saatchi & Saatchi, commented, “RAMS has always been a little quirky. It’s fronted by a ram, after all. So we wanted to keep some fun in the brand while cementing our point of difference in the home lending category. With Dave Klaiber and the team at Heckler, we feel we’ve created something really unique.”

Australia – Independent creative agency Paper Moose in Australia has appointed two new creative directors to boost its creative department’s conceptual creative capabilities.

The new creative directors are Jeremy Willmott, former creative director at advertising agency The Hallway, and Kate Holdsworth, former senior copywriter at Paper Moose.

Willmott brings with him 15 years of experience working at some of London’s best digital and integrated agencies. He has previously worked as the creative director at The Hallway for clients such as ANZ, Google, and Dexus.

Meanwhile, Holdsworth joined Paper Moose two years ago and was a key player in helping Paper Moose transform into the full-service creative agency it is today. Her promotion comes after leading winning pitches and campaign work for clients including telco felix mobile, tea and coffee producers Bushells, and alcohol delivery service company Jimmy Brings, as well as environment protection regulator EPA, and the University of Technology Sydney. 

Furthermore, she has also worked at marketing company M&C Saatchi and creative agency Special Group Australia, where her work has been recognized at shows including Cannes and One Show.

In their new roles, both Willmott and Holdsworth will be responsible for building the creative department and pushing for effective, purposeful, and engaging work.

Paper Moose’s CEO and co-founder Nick Hunter shared that it has been an exciting decade for them of constantly evolving and reinventing how they can affect change through purpose-driven advertising. 

“I am thrilled for Jeremy and Kate to be leading the creative output at this critical junction in the company’s evolution, bringing with them a wealth of experience that reflects the creative and production hybrid approach we are finding incredibly effective for our clients and partners,” said Hunter.

Just recently, the creative agency has also announced other new hires in the creative department, namely Lucy Walker, the new creative services director,Katie McIntyre, the new art director, and Pete Saladino, the new copywriter, as well as Jason Fidel, the new junior designer, and the promotion of Georgia Shillington as the new design lead.

Sydney, Australia – Integral Ad Science, a global digital ad verification company, has announced a new partnership alongside the ANZ arm of advertising and public relations company dentsu to make IAS’ Total Visibility product more accessible to local advertisers.

‘Total Visibility’ allows advertisers to see not only the percentage of wasted media but also the financial impact, allowing them to optimize campaigns toward paths and publishers that are delivering cost-efficient and quality media. 

Using a single tag, Total Visibility provides access to the cost of video impressions that were partially viewed, mostly viewed, completely viewed or not viewed at all. Advertisers can then refine verification settings to reduce waste and better utilize every media dollar.

Dentsu is the latest to partner with IAS, furthering its commitment to deliver a comprehensive set of programmatic transparency solutions for marketers who need their campaigns to be highly effective and cost-efficient. Dentsu will now be able to combine the power of IAS’s Quality Impressions™ metric, with programmatic cost and the supply path data to inform and optimize their programmatic buying strategies while also driving media cost efficiencies for their clients.

Angela Tangas, CEO at dentsu ANZ, stated that advertiser clients want greater visibility on the full programmatic supply chain and to understand where their money is being invested end-to-end, just as consumers want to know how their products are made, where they are sourced from, and whether ethical and equitable practices are used in the supply chain.

“We’re committed to driving trust and transparency across all our media and digital advertising practices. Partnering with the IAS, a market leader in digital ad verification, to offer our clients access to a tool like Total Visibility is an important step to building trust and credibility in our industry,” Tangas stated.

Meanwhile, Jessica Miles, country manager at IAS ANZ, commented, “Programmatic advertising growth in Australia and New Zealand continues to surpass expectations, and with this partnership, we are bringing even greater transparency to dentsu’s programmatic buys, which is a win for advertisers across the region. 

She added, “With Total Visibility, dentsu ANZ can better understand the percentage of wasted media and the financial impact in real-time, enabling them to optimize client campaigns toward paths and publishers that deliver the highest quality media and cost efficiencies.”

Australia – Outdoor media agency QMS Media in Australia has promoted its current chief marketing officer Sara Lappage, to assume the newly created role of chief operating officer for ’Customer’.

The promotion aims to streamline QMS Media’s processes and communication, ensuring that agencies and advertisers continue to be best served with timely, intelligent solutions.

Lappage brings with her 26 years of experience in the media industry. Prior to joining QMS Media, she has previously worked as the director for marketing consultancy firm Verve Marketing Australia. Lappage has also worked as the group director of marketing for out-of-home advertising agency oOh!media. In her new role, Lappage will be overseeing QMS Media’s sales, strategy, and marketing functions, enabling complete alignment across the business as QMS further expands its digital offering and footprint.

Commenting on her promotion, Lappage said that she is excited to take on this broader customer focused role to help guide the team through the next evolution as a digital and data-led media business.

“As we prepare for further expansion with the launch of our revitalized and digitally focused City of Sydney asset, my goal is to ensure that our sales, marketing, and strategy offering to our clients remain squarely in focus. QMS is fortunate to have such a strong executive leadership team, and together with them and our incredibly talented teams across the country, I am excited to help drive our business forward and into the exciting future ahead of us,” said Lappage.

Meanwhile, QMS Media’s Chief Executive Officer John O’Neill, shared that QMS is truly passionate about being the best media partner for agencies and advertisers, so it makes sense to have the new role dedicated to ensuring they have the right framework, processes, communication, and delivery for the customers.

“With over 26 years of experience in media, Sara has proven that she has both the experience and knowledge of how to grow, nurture and deliver successful businesses. Sara’s passion and dedication for QMS, its people, and her understanding of what advertisers need, will ensure QMS continues to deliver solutions that drive results,” said O’Neill.

Australia – Global family history website Ancestry in Australia has launched a new integrated campaign titled ‘There Could Be More To Your Story’, which aims to inspire Australians to explore their own family history.

Ancestry offers its members access to one billion searchable family history records that reflect their multicultural heritage and enables them to explore local and international records including the convict and free settler lists, passenger lists, and electoral rolls and military records, as well as English, Welsh and Scottish censuses, and birth, marriage and death records, among others.

The integrated campaign is done in collaboration with creative agency Saatchi & Saatchi Australia and is the first piece of work for Ancestry since winning the project in December 2020.

Shot by Scoundrel award-winning director James Dive, ‘There Could Be More To Your Story’ visually demonstrates the rich tapestry of information available on the website that leans into the intrigue and meaningful discoveries associated with family history.

https://vimeo.com/544882373/c591117dff

Erin Bennett, the country manager of Ancestry Australia, said that Saatchi & Saatchi understands the magic that can come from uncovering the stories in the family history, and that their creative concepts bring this emotion to life in a fresh, visually compelling way that strongly captures the brand’s identity.

Saatchi & Saatchi Chief Creative Officer Mike Spirkovski, commented, “It’s fascinating how little many of us know of our past, especially the finer details which create the bigger picture. We wanted to showcase just how much goes into an individual’s story and the discoveries one could make when using Ancestry.”

Meanwhile, Anna Cherry, the national head of strategy at Spark Foundry, the media agency of Ancestry, said, “It’s wonderful to work with a partner like Saatchi & Saatchi who can help reflect this focus on reaching the curious audience end-to-end; from our media approach to the creative that will be in the market.”

The campaign will run in Australia and New Zealand, and will be handled by Spark Foundry.

New Zealand – Tourism New Zealand, the organization tasked to promote the country’s tourism around the world, has recently launched a new campaign targeted at its regional neighbor – Australia – to encourage the country’s locals who happen to be the country’s largest former international visitor market, to come explore and renew their wanderlust towards New Zealand. 

Done in partnership with creative agency Special Group Australia, the campaign titled ‘Stop Dreaming about New Zealand and Go’ takes a quirky turn with a depiction of an Australian dreaming about New Zealand from his sleep, and is then is then taken through a range of the country’s popular attractions including National Parks and even stargazing with a surreal giant Kiwi.

According to research by Tourism New Zealand, about 77% of Australians are actively considering traveling to the country on holiday, followed by 27% who want to visit their family, with 15% to visit friends.

Tourism New Zealand Chief Executive René de Monchy shared that despite record numbers of Kiwis ‘doing something new’ and traveling domestically, there is an estimated $12.9B annual gap from the loss of international visitors, and the return of Australian visitors is projected to help reduce this gap with both domestic tourists and international visits making up 70% the pre-COVID visitor market.

“The campaign is designed to tap into people’s renewed desire to explore and showcases New Zealand’s natural environment, experiences, and the warm welcome of our people. We are seeing longer itineraries being booked by Australians which helps support travel to more remote locations within New Zealand,” said Monchy.

According to Ann Lockhart, the interim chief executive of Destination Queenstown, Australia is likewise a hugely important visitor market for Queenstown, particularly over winter when Australian visitors previously made up around 50% of all of our international visits.

“The ability to welcome them here is a huge boost for Queenstown and we are delighted the trans-Tasman bubble is open and our tourism operators are open and ready to welcome our Australian friends back,” said Lockhart.

In line with the campaign, Tourism New Zealand has also released a toolkit for interested partners who want to adopt and integrate with the campaign. The kit provides an overview of the campaign, the creative assets, and details on how partners can get involved through their own channels. The kit is available for download through its website.

Australia – Australia’s fintech company Wisr has launched a complete brand redesign, done in collaboration with creative agencies Bear Meets Eagle on Fire (BMEOF) and Resn.

Wisr, formerly known as DirectMoney, deems to be the country’s first neo-lender and fintech pioneer in the consumer finance market. It builds products, apps, and services that brings financial wellness to Australians.

The new brand identity retains and builds on some previous aspects of the Wisr brand, which includes the logo and purpose, but almost everything else ‘Wisr’ has been rethought and reinvented around the new creative positioning ‘For your smart part’.

To mark its new brand redesign, Wisr has rolled out its first-ever major campaign with BMEOF, showcasing ‘For your smart part’. The comprehensive project runs across all brand design, product, and communication, and is built to deliver a clear message around its purpose – ‘financial wellbeing’.

The campaign includes an ambitiously crafted desktop and mobile experience, co-created by BMEOF and Resn. It also includes work from famed illustrator Peter Grundy, Swedish-based 3D animation artist Oscar Pet Petersson, and Revolver director Steve Rogers.

According to Wisr’s Chief Marketing Officer James Goodwin, the company’s focus is supporting customers’ smart decision-making and rewarding that good behavior, which in turn helps them achieve its purpose of helping improve Australians’ financial well-being.

“We’re massively proud of how we’ve built Wisr, but we also knew it was time to realign everything we were doing around a bigger idea, to take that next step. Bear and SPEED, our media partners, have challenged and supported us every step of the way along that journey,” said Goodwin.

Meanwhile, Toby Hussey, the managing director of BMEOF, commented, “It’s not often you find a project and partnership like this. What started out as strategic discussions and a campaign, eventually led to a complete re-evaluation of everything ‘brand’ for Wisr. It’s been a dream project for us.”

“Working with Bear and Wisr to help the brand come to life on the site, was a fun creative challenge. It was a great opportunity to bring a high level of design and polish to the fintech category,” said Dan Mercer, the creative director of Resn.

Australia – Havas Media Group in Australia , the media division of global marketing and communications group Havas, has promoted Francis Coady, former general manager of Havas Sports and Entertainment, to the newly created role of chief marketing officer.

Coady is an entertainment veteran with 20 years of experience working across various industries such as music, film, partnership, and content, as well as media, and marcoms. He has previously established the Havas Sports and Entertainment division, building it into a multimillion dollar-billing operation. Coady has won large-scale clients and produced award-winning campaign work for brands such as Gillette, LG, and Virgin, as well as Red Bull, and Destination NSW, among others.

Prior to joining Havas five years ago, Coady has previously worked as a director at management consultancy firm The Coady Group, where he managed artists including Thirsty Merc and Hi-5. He has also created and spent 13 years producing the Bondi Short Film Festival.

In his new role, Coady will be responsible for all internal and external marketing and communications, and existing client and new business relations. He will also be overseeing creative content media campaigns.

Commenting on his appointment, Coady said, “Our job as marketing professionals is to entertain, engage, and educate. The last five years working at Havas Media have given me the opportunity to bring this philosophy to life, with the support of incredible leadership, a smart, empathetic team, which has fostered a culture that is always focused on doing work with meaning.” 

Meanwhile, Havas Media Group CEO Virginia Hyland shared that Coady has made an outstanding contribution to their business after building the specialist sports and entertainment division from scratch.

“The creation of the CMO position not only recognizes Francis’ exceptional track record over the past five years, but it will also enable us to leverage his broad cross-industry expertise to grow the agency and the strength of our amazing client partnerships,” said Hyland.

A formal announcement on Coady’s internal replacement will be communicated shortly.