Tag: Amobee

New York, USA – Tremor International, the parent company managing the combined demand-side platforms (DSP) Amobee and Tremor Video, the supply-side platform (SSP) Unruly, and the CTV ad server Spearad, has endeavoured into a major rebranding. 

Adopting the new name, Nexxen, the unified branding direction will encompass all of the company’s key business units. Moving forward, products will be called, Nexxen DSP, Nexxen SSP, and Nexxen Ad Server. Furthermore, the latter two – its SSP and Ad Server platforms – will go to market collectively as Nexxen CTRL.

Nexxen bridges the buy- and sell-sides through a single, cohesive video- and CTV-focused platform, that aims to enrich every stage of the campaign lifecycle with advanced and exclusive data, including automatic content recognition (ACR) data. Each pillar of the company’s technology stack is aimed at effectively addressing industry challenges, minimising waste, and maximising media spend and revenue across premium content and scaled targeted audiences. 

Following the integration of Amobee earlier in 2023, brands, agencies, and media companies will be able to leverage Nexxen for discovery, cross-platform planning, activation, measurement and optimisation.

“Nexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partners’ needs by enabling effective video campaigns across all screens, with a specialisation in CTV. This new chapter is grounded in delivering meaningful value, capitalising on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers,” said Ofer Druker, CEO of Tremor International. 

“As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative,” added Druker. 

Moving forward, the company shared that it also intends to change the listed Tremor International Ltd. parent company name to Nexxen International Ltd., subject to a shareholder vote at its upcoming Annual General Meeting.

Singapore – Advertising technology company Amobee has appointed Carol Tay as the new country director for Southeast Asia. In her new role, Tay will be overseeing the business across the Amobee DSP and the Unruly SSP services in the region.

She will also be responsible for accelerating the growth and success of Amobee and Unruly’s advertiser, agency and media company clients across the SEA region, including overseeing all commercial operations, client partnerships and product development and strategy. 

She joins Amobee from Yahoo, where she was most recently the senior director and head of sales in Southeast Asia. She brings over 15 years of extensive strategic, operational and leadership experience in the advertising and media industry, having worked with leading agencies and brands across SEA, including Publicis, dentsu, OMG, Qoo10 and Citigroup, during her time with Yahoo.

Speaking on her new role, Tay said, “I’m thrilled to have the opportunity to join the rapidly growing team at Amobee and Unruly,” said Tay. “As global leaders in the video space, I look forward to working with advertisers and agencies to enable them to expand their campaign strategies leveraging Amobee and Unruly’s unique product suite to deliver results across all advertising channels, including digital and CTV.”

Meanwhile, Josif Zanich, managing director for APAC at Amobee and Unruly, commented, “Carol’s extensive understanding of the omnichannel advertising space throughout SEA makes her the ideal candidate for this critical role. With OTT and connected TV (CTV) continuing to scale rapidly in Southeast Asia, she is best positioned to partner with clients to explore opportunities for growth and deliver results powered by data and brand insights.”

He added, “Along with her strong network within the wider media industry and her ability to lead from the front, I’m confident Carol will take the newly combined Amobee-Unruly business to the next phase of growth for the region.”

Sydney, Australia – Advertising technology company Amobee and social marketing agency iD Social have partnered to offer market social strategies in Australia. This allows advertisers new opportunities to add new audience targeting insights and ad efficiencies within paid social campaigns. 

Amobee’s partnership with iD Social will also allow advertisers to build and activate unified audience pools from second-party and third-party data sources, as well as to measure and optimise campaigns across all advertising channels. 

Adam Hunt, senior director at business development and partnerships at Amobee, said, “As Amobee continues to focus on total TV, we’re also mindful of strengthening our capabilities across programmatic and the wider advertising ecosystem, including social. Social media plays a critical role in most brands’ advertising strategies today and iD Social’s core expertise will allow us to extend our social offering and provide clients with true cross-platform buying and measurement capabilities.”

Meanwhile, Ian Laurie, managing director at iD Social, commented, “iD Social’s rule of thumb is to set up the algorithm to find the right people for advertisers, and that is still the case. However, we love testing to find efficiencies and the more things we have to test with, the better.”

He added, “Amobee’s scalable audience extension and exclusion capabilities made them a natural partner for iD Social. A unified audience that helps optimise advertising results within social, is more important now than it has ever been.”

Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach across desired audiences and deliver desired business outcomes that are focused on the customer experience. Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data.

Sydney, Australia – Digital out-of-home (DOOH) advertising firm Hivestack has announced a new appointment to their first advisory board, a step towards Hivestack’s APAC regional expansion.

Harry Dewhirst, formerly of independent advertising platform Amobee, to which he co-founded and was acquired by Singapore-based telecom Singtel in 2012, joins Hivestack’s advisory board and will overlook the company’s advising and counsel on its APAC strategic expansion.

Aside from his Amobee background, he was also the president of data analytics firm Blis, to which he worked on the company’s commercial partnerships and international growth. Furthermore, he has also worked as a non-executive chairman for public relations agency Mutant Communications, non-executive director for alcohol delivery company Trouble Brewing, and more recently as partner for fund investing startup Ballpark Ventures.

“I am thrilled to have the honor of being appointed as Hivestack’s first Advisory Board member”, commented Dewhirst. “Having led companies in the region and being both a serial entrepreneur and investor, I can clearly see why Hivestack’s technology and talent will advance the ad tech and martech industry in APAC. I look forward to facilitating their success and supporting their expansion plans in the region.”

Meanwhile, Andreas Soupliotis, co-founder and CEO of Hivestack commented, “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board. His success as a founder and entrepreneur building and scaling digital and tech companies to huge success, makes him an invaluable asset as we continue to expand our operations in Asia-Pacific.”