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Marketing Featured ANZ

Amobee, iD Social partner up to offer market social strategies in AU

Sydney, Australia – Advertising technology company Amobee and social marketing agency iD Social have partnered to offer market social strategies in Australia. This allows advertisers new opportunities to add new audience targeting insights and ad efficiencies within paid social campaigns. 

Amobee’s partnership with iD Social will also allow advertisers to build and activate unified audience pools from second-party and third-party data sources, as well as to measure and optimise campaigns across all advertising channels. 

Adam Hunt, senior director at business development and partnerships at Amobee, said, “As Amobee continues to focus on total TV, we’re also mindful of strengthening our capabilities across programmatic and the wider advertising ecosystem, including social. Social media plays a critical role in most brands’ advertising strategies today and iD Social’s core expertise will allow us to extend our social offering and provide clients with true cross-platform buying and measurement capabilities.”

Meanwhile, Ian Laurie, managing director at iD Social, commented, “iD Social’s rule of thumb is to set up the algorithm to find the right people for advertisers, and that is still the case. However, we love testing to find efficiencies and the more things we have to test with, the better.”

He added, “Amobee’s scalable audience extension and exclusion capabilities made them a natural partner for iD Social. A unified audience that helps optimise advertising results within social, is more important now than it has ever been.”

Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach across desired audiences and deliver desired business outcomes that are focused on the customer experience. Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data.

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Marketing Featured APAC

Ad tech Hivestack taps Amobee, Singtel ad tech veteran for APAC advisory board

Sydney, Australia – Digital out-of-home (DOOH) advertising firm Hivestack has announced a new appointment to their first advisory board, a step towards Hivestack’s APAC regional expansion.

Harry Dewhirst, formerly of independent advertising platform Amobee, to which he co-founded and was acquired by Singapore-based telecom Singtel in 2012, joins Hivestack’s advisory board and will overlook the company’s advising and counsel on its APAC strategic expansion.

Aside from his Amobee background, he was also the president of data analytics firm Blis, to which he worked on the company’s commercial partnerships and international growth. Furthermore, he has also worked as a non-executive chairman for public relations agency Mutant Communications, non-executive director for alcohol delivery company Trouble Brewing, and more recently as partner for fund investing startup Ballpark Ventures.

“I am thrilled to have the honor of being appointed as Hivestack’s first Advisory Board member”, commented Dewhirst. “Having led companies in the region and being both a serial entrepreneur and investor, I can clearly see why Hivestack’s technology and talent will advance the ad tech and martech industry in APAC. I look forward to facilitating their success and supporting their expansion plans in the region.”

Meanwhile, Andreas Soupliotis, co-founder and CEO of Hivestack commented, “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board. His success as a founder and entrepreneur building and scaling digital and tech companies to huge success, makes him an invaluable asset as we continue to expand our operations in Asia-Pacific.”