Tag: Akcelo

Australia – Sean La’Broo, most recently the data strategy director at Droga NYC, is returning to Australia to join the burgeoning team at leading independent brand experience agency Akcelo as group strategy director. 

La’Brooy has spent the last five years at Droga5 New York in a series of senior strategy roles and worked across a host of major projects, from defining the global brand strategy for Meta, to Super Bowl spots for Molson Coors, and multiple high-profile global pitch wins including Xbox, Levi’s, Coors Light and Tourism Australia.

Prior to his time at Droga5, Sean spent three years at JWT as a Data and Insights Strategist, working with Simon McCrudden, Strategy Partner at Akcelo. McCrudden says: “Sean fuses super insightful, data-driven thinking with expansive brand and creative strategies, always looking beyond traditional ways of thinking to deliver effective solutions for clients across all touchpoints. He also makes a mean martini.” 

As group strategy director, La’Brooy will work across Akcelo’s Australian and North American offices and global client roster, including McDonald’s, TikTok and Asahi Beverages. 

Speaking on his new role, he said, “I’m thrilled to be joining Akcelo after years of admiring their modern and innovative approach to making an impact for clients. It’s fantastic to be back on home soil and be given the chance to help drive their continued success.” 

Meanwhile, Dave Di Veroli, chief strategy officer at Akcelo, said, “We’re incredibly excited to be able to bring home some top global Aussie talent to join Akcelo at this time. Sean’s experience and perspective will help further deepen our strategic capability and unlock new ways of working with our clients.” 

Lastly, Aden Hepburn, CEO at Akcelo, commented, “This role is a key investment to meet new and existing client needs and strengthen our capability for the future. Sean’s wealth of experience, list of accolades and fantastic reputation is a great boost to Akcelo’s firepower as we continue pushing our Brand Experience model to new creative heights and strategic depths.” 

Australia – Brand experience and innovation company Akcelo has been appointed as the creative agency for Australian-based FMCG business SPC Global.

In this appointment, Akcelo will lead the strategy, creative, and design for SPC Global’s key brand portfolio, including SPC, Goulburn, and Ardmona.

This mandate follows on from Akcelo’s work to help launch the SPC’s ‘Street Eats’ last year, with new strategy and packaging work already commenced across a number of brands.

Speaking on the appointment, Peta Allsopp, chief marketing officer at SPC, stated, “It’s a really exciting time for SPC, and we have big goals in play for 2024. Akcelo understands our business, our challenges, and opportunities. They translate these needs into bold and brilliant work—that’s their secret sauce. We’re confident that Akcelo’s innovative approach and big thinking will help us to take SPC into its next exciting phase.”

Meanwhile, Jon Kenyon, managing partner for Melbourne at Akcelo, commented, “It’s no exaggeration to say that SPC is an iconic Aussie brand, and we’re all tremendously excited they’ve put their faith in Akcelo to help spearhead their ambitious growth plans. We’re looking forward to bringing the benefits of a truly modern approach to marketing some of Australia’s favourite products and connecting them with a whole new generation of consumers.”

Aden Hepburn, CEO at Akcelo, also added, “This is a portfolio of incredible brands with a history of putting category-defining work to market. The creative ambition is high at SPC, and the opportunities for innovation are endless. We can’t wait to get started.”

Melbourne, Australia – Brand experience and innovation company Akcelo has appointed Simon McCrudden, former chief strategy officer at HERO/McCann, to be its new partner, group brand strategy. This move aims to deepen the company’s brand capability across local and international markets. 

In his new role, McCrudden will be based in the Melbourne office, working alongside Akcelo’s chief strategy officer and partner, Dave Di Veroli, and Jon Kenyon, Melbourne’s managing partner. He will also be overseeing brand strategy, research, and effectiveness for Akcelo’s portfolio of Australian and global clients across its network of offices in Sydney, Melbourne, and North America.

Aside from his previous stint at HERO/McCann, McCrudden has also served as executive planning director and chief strategy officer at BMF, McCann Worldgroup, and JWT. Prior to moving to Australia, he held a senior strategy position at Wieden + Kennedy London.

Commenting on his appointment, McCrudden said, “Having the chance to join Aden, Dave, Jon and the rest of the team was too good to pass up. Of every agency out there at the moment, I feel that Akcelo offers something truly unique, and an environment where I can continue to learn and grow. The scope and quality of their offer are second to none, and I look forward to helping them continue to redefine what marketers can expect their agency partners to deliver for them.”

Meanwhile, Di Veroli said, “Having Simon join the team helps round out Akcelo’s strategic firepower across CX, communications and brand planning. Blending his deep brand smarts with Akcelo’s innovative model, whilst also focusing on research and effectiveness, will only boost our team’s ability to deliver powerful brand experiences for our clients.”

Aden Hepburn, CEO at Akcelo, shared that brands have so many opportunities to build deep connections with consumers, but it has never been harder to create a memorable, lasting impact with them. 

“Akcelo creates distinctive and holistic experiences that deliver outsized growth and impact and Simon’s extensive global and local experience at leading agencies, together with his creative drive, further boosts our ability to advance great outcomes for our clients,” said Hepburn.

In April 2022, Akcelo has been appointed by NASDAQ-listed online broker Tiger Brokers to be its new agency partner, as it launches the proprietary one-stop global investing platform Tiger Trade in Australia and New Zealand (ANZ).

Sydney, Australia – NASDAQ-listed online broker Tiger Brokers has appointed brand experience and innovation company Akcelo to be its new agency partner, as it launches the proprietary one-stop global investing platform Tiger Trade in Australia and New Zealand (ANZ).

Tiger Trade provides access to global financial markets including Australia, the United States, and Asia, offering in-depth analysis and building a community of traders and investors through its social trading capabilities.

Cruz Li, Tiger Brokers’ head of marketing for Australia, shared that their mission is to enable Australians to take greater control of their investment opportunities by facilitating cost-effective trading using their technology platform. 

“We needed an agency partner that understands our target audience and how best to engage with them as we launch and Akcelo, through its work with other leading brands, demonstrated just that. We expect substantial growth potential in Australia and New Zealand and will work closely with them to build our presence across the region,” said Li.

Meanwhile, Aden Hepburn, Akcelo’s CEO, commented, “Tiger Brokers are an exciting new entrant in our region with a strategy that is set to disrupt an increasingly cluttered market. We are delighted they have entrusted us to drive their launch and look forward to building the brand.”

Sydney, Australia — Healthylife.com.au, a health and wellness brand, has launched a campaign to encourage Australians to start their health and fitness journey by subtracting all the distracting information, products, and service and shifting to a more simplified but finer approach.

The 30-second campaign that aired through TV commercials as well as digital and social channels, highlighted the predicament that while many sought a healthier and fitter way of life, a myriad of distractions, lack of motivating factors, or life in general, holds us back from our true potential.

Healthylife.com.au ‘Your new home of healthy’ provides a range of health and wellness advice, experiences, services and products to make consumer choices easier, personalised and more accessible.

Creative agency and innovation company Akcelo was tapped by the digital startup to develop the brand and go-to-market strategy, identity, design system, and integrated campaign for heathylife.com.au.

Ben Padfield, general manager of digital marketing and eCommerce at Healthylife, commented, saying that while many Australians see the benefits of getting healthier, it can often feel like opening Pandora’s box, with an overwhelming array of information, products and services designed to help you achieve your goals.

“Healthylife.com.au takes the hassle out of researching and deciding which products to buy to ensure whatever your healthy looks like, you can achieve it. We have worked closely with Akcelo to bring Healthylife to market. They understand our strategic objectives and how to engage Australians wanting to start and maintain their health journeys,” Padfield said.

Aden Hepburn, CEO of Akcelo, shared his own thoughts, saying, “It’s always great to start working with a brand from the ground up and that’s what we’ve achieved with Ben and the team at Healthylife. Developing the brand identity, design system, go-to-market strategy and launch campaign has been a truly collaborative experience and reflects Healthylife’s ambitions for people to get their own health journeys underway.”

Melbourne, Australia – Following local and national demand for their services, brand experience company Akcelo has appointed former managing partner at agency VMLY&R Melbourne Jon Kenyon as the company’s managing director for Melbourne, following the company’s extension to the city.

Akcelo, which was founded by former VMLY&R ANZ CEO Aden Hepburn, has won multiple clients and made a string of hires with further appointments and announcements to be made over the coming months as it continues to build out its full-service offering in Melbourne.

Kenyon joins Akcelo from VMLY&R Melbourne where he was managing partner at the WPP-owned business, driving the resurgence of one of the most famous advertising agencies in Australia with award winning work and exponential growth.

“Akcelo is delivering transformative brand experiences across the entire customer journey that is truly market-leading. I am super thrilled to be leading this office and join a rapidly growing and talented team of more than 80 ‘Akcelerators’ as we continue to push the boundaries for our partners,” Kenyon said, regarding his appointment.

Meanwhile, Hepburn commented that expanding the company nationally has always been in the company plan and they are thrilled to offer further borderless capability to their client partners as they grow.

“Jon brings strong leadership and inspirational business thinking to Akcelo and builds deep, effective relationships with clients and has an eye for brilliant work. With so many leading Australian businesses in Melbourne looking to deliver more holistic brand experiences for their customers, we’re excited Jon is taking the reins to spearhead our offering as we continue to build a world-class team focused on creating work that really shifts the needle,” he stated.