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Platforms Featured Southeast Asia

airasia food MY expands to Penang, calls for F&B operators

Penang, Malaysia – Airasia’s food delivery platform airasia food has announced its market expansion in Penang – Malaysia’s food capital – and is now calling on Food and Beverage (F&B) operators across Penang island to join the platform.

Airasia food was first launched in Klang Valley, Malaysia. It aims to disrupt the food delivery scene by offering a seamless solution for merchants at an affordable and business-friendly commission rate. 

F&B operators in Penang who are interested in joining airasia food will only need to fill up a form, and they will be contacted within 48 hours by the airasia food team. Once set to onboard, merchants will be able to receive support from a dedicated account manager who will assist in bringing the F&B business online, provide system support on data analytics, and monitoring. Merchants can also leverage airasia’s extensive marketing effort and periodic campaigns to drive publicity and sales.

The platform is supported by airasia’s ecosystem where BIG Members can earn and pay with their BIG Points. Consumers can also get the lowest delivery fees with no hidden charges or minimum order fees.

Ben-Jie Lim, the head of e-commerce at airasia Super App, said that there is no doubt that Penang is a foodie’s dream come true, being a place that boasts an abundance of local flavors, as well as world-class cuisines.

“Airasia food offers the lowest commission rate in town at only 15%, enabling merchants to earn more while having full control over their menu, pricing, and easy access to data aside from being able to communicate directly with their customers. We welcome all F&B operators to register with us and look forward to serving the foodies of Penang with delicacies from their favorite hawker stalls and F&B outlets,” added Lim.

Airasia food has also expanded in Singapore earlier this year, offering an online solution for Singaporean merchants in maintaining their F&B business, and at the same time offering a new alternative for consumers in the country.

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Platforms Featured Southeast Asia

airasia kicks off first ‘Super Sale’ of the year

Kuala Lumpur, Malaysia – Airasia has announced first-ever ‘Super Sale’ this year, offering shoppers more deals and discounts in the airasia super app from 5 to 11 April 2021.

Throughout the ‘Super Sale’ period, shoppers can enjoy up to 70% off on products such as fresh produce, groceries, and food deliveries to lifestyle products, as well as Muslim-friendly services, and health and wellness packages on airasia’s super app or airasia.com. 

Karen Chan, the CEO of airasia’s super app, said that they have aggressively expanded their super app offerings during the first quarter of the year with the launch of airasia shop in the Philippines and airasia food in Singapore, and more to follow in other ASEAN cities. 

“We have expanded our portfolio of brands and merchants allowing us to offer customers a bigger variety of products at a greater value. From having biryani rice to beauty products delivered to your doorstep, we hope everyone will have an enjoyable experience shopping on our airasia super app during the Super Sale,” added Chan.

During the ‘Super Sale’, deals will include up to 50% off selected merchants on airasia food, 20% off for Santan Cafe storewide via delivery on airasia food, and up to 60% off selected items on airasia fresh, as well as up to 70% off on airasia shop with delivery fees as low as RM0.99 using the promo code ‘99DEL’.

Airsia guests can also enjoy up to 60% off hotels on their next staycation and earn five times more BIG Points for their booking, while on airasia health, guests can book a one-year dental care package for as low as RM999. 

Meanwhile, IKHLAS, the Muslim-friendly digital business unit, is also offering 10% off for all products. Shoppers on this platform can also earn 1 BIG Point for each RM1 spent.

BIG members also have the option of paying using BIG Points, while BigPay users can use ‘One-Click’ immediate checkout using the BigPay card.

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Marketing Featured Southeast Asia

airasia food’s SG expansion kicks off with unlimited free delivery

Singapore – Airasia’s food delivery service airasia food has finally kicked off its Singapore operations with a special promo of unlimited free delivery perk for its first customers.

The unlimited free delivery service will be available March 2 to 16 from deliveries within 8km from the order point. Airasia food will be offering a long list of menu options from popular outlets like No Signboard Seafood, The Shepherd’s Pie, Swee Choon Tim Sum, Maki-san, Pizza Express.

For Tony Fernandes, CEO at airasia Group, their recent expansion hopes to help establish airasia food as a “notable player in the food delivery scene in Singapore,” noting that at least 50% of Singaporeans eating out every day and a staggering 2.7 million active online food delivery users in 2020 have been evident in the region.

“At airasia food, our mission has always been to help local food businesses keep their cost low by offering a much lower commission rate that can then be passed on to customers so they can enjoy even lower prices for their favorite dishes. Through airasia food, we are very proud to be able to contribute to the economy in general and at the same time help create more jobs as our merchants grow in their business and we are constantly on the lookout to expand our airasia delivery team in Singapore,” Fernandes said.

Meanwhile, Lim Ben-Jie, airasia super app’s head of e-commerce states that they are inviting other F&B outlets in Singapore to sign up to their platform, noting that “delivery riders can earn up to SGD700 a week on average.”

“We continue to welcome more F&B operators to join us, and airasia food will provide dedicated teams who will onboard merchants and enable them to go live within 48 hours with no registration or setup fees. Coupled with the lower commission rates for merchants and one of the most affordable delivery rates compared to market incumbents, we want to contribute positively towards the whole food delivery chain in Singapore and to further grow this segment,” Ben-Jie stated.

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Platforms Featured Southeast Asia

airasia’s food delivery platform expands to Singapore, launches special offer for merchants

Singapore – Airasia’s food delivery platform, airasia food, which is part of the airline’s super-app,has now expanded to Singapore, starting off with a special offer for newly-signed food and beverage (F&B) merchants in the island.

Airasia food offers an online solution for merchants in maintaining their F&B business, as it runs on flat-rate plans and a fast turnaround, allowing merchants to go live within 48 hours upon registration, and at the same time offering a new alternative for consumers. 

For special sign-on rate, airasia food is offering those signing up in Singapore before 1 March, 2021 a commission rate from as low as 8% for the month of March, compared to the usual commission rate of 15% by airasia food. 

Furthermore, airasia food merchants will also receive support from a dedicated account manager who will assist in bringing the F&B business online, provide system support on data analytics and monitoring. Merchants can also leverage on airasia’s extensive marketing effort and periodic campaigns to drive publicity and sales. 

For Tony Fernandes, CEO of the airasia Group, their expansion to the Lion City responds to the ‘vibrant market’ in the region, and hopes that airasia food’s local presence will “democratize the food delivery industry by providing value, simplicity and inclusivity for everyone.”

“Airasia food offers the lowest commission rate in town, enabling merchants to earn more while having full control over their menu, pricing and easy access to data aside from being able to communicate directly with their customers. We look forward to serving the people of Lion City on ground with the delicious offerings from their favorite F&B outlets,” Fernandes said.