Tag: Agency News
The name Le Truc is derived from the French term for “the thingamajig,” reflecting the idea of concepts emerging from collaboration across diverse disciplines.
Tokyo, Japan – Dentsu Group Inc. has appointed Takeshi Sano as its new president and global CEO, as part of a newly announced global management structure set to take effect on March 27, 2026. The changes aim to enhance execution excellence and drive stronger growth outcomes for the group’s clients. Under...
U.S.A. – Following last year’s Omnicom–IPG merger, Omnicom Public Relations (OPR) is restructuring its portfolio, merging Golin and Ketchum and integrating Porter Novelli within FleishmanHillard. In a memo seen by MARKETECH APAC, OPR said the Omnicom-IPG acquisition “created an opportunity for OPR to...
While brought together under this umbrella, the agencies are expected to continue operating independently, with their individual brands remaining in the market.
The practice is designed to help Chinese companies navigate overseas markets by combining local market insight with the agency’s global network across APAC, EMEA, the UK and the US.
The acquisition brings together two independent agencies with complementary capabilities across brand activation, social content and experiential marketing.
The acquisition is also expected to support VCCP’s global client base and accelerate its expansion across Asia, with Singapore serving as a strategic hub for future growth.
The move positions Assembly as a tech-enabled, end-to-end brand performance agency in the region, integrating brand strategy, creative, media, data, and commerce.
This is consistent with a broader company drive toward efficiency and simplification amid ongoing industry headwinds.
Following this transition, Sean stated that Daniel Kee, most recently the executive creative director at MullenLowe Singapore, will take helm of the creative leadership for the newly-formed integrated agency.
