Tag: Agency News
The appointment comes as Vietnamese consumers adopt more digital-first habits, with short-form video, social commerce and brand trust increasingly shaping purchasing decisions.
The acquisition will fold Kaimera’s leadership team, led by founders Nick Behr and Trent McMillan, into Havas Media Network.
According to the company, the integration aims to reshape how data, creativity and technology work together to support clients’ growth strategies.
Stagwell said the consolidation is aimed at accelerating integrated solution-building, enabling real-time cross-disciplinary collaboration and enhancing the network’s agility to deliver more predictive and data-led marketing strategies for clients.
Based in Australia, Stromnes will lead senior strategy teams in Melbourne and Sydney, focusing on delivering results-driven work and advancing innovation in communications planning and the use of AI.
Denmark – Integrated logistics company Maersk has appointed WPP Media as its new global strategic partner, entrusting the agency to oversee marketing activities across 130 countries from a central hub in Copenhagen. The move represents a significant step in Maersk’s global marketing strategy, with WPP...
Under the new structure, Wells will guide TBWA\Australia in advancing its Disruption® philosophy, which the agency says will provide greater commercial impact for clients and expanded opportunities for talent.
India – Former Ogilvy India creatives Ishita Misra and Pradyot Mokashi have teamed up to launch ‘Colloquial’, a new independent creative agency in India. Positioning itself around the idea of having “no voice of its own”, Colloquial draws inspiration from the ‘superb lyrebird’, a bird known for mimicking...
Dentsu International has confirmed said news to MARKETECH APAC, but declined to give more specific details on the exercise, including queries on how much of the workforce per region, including Asia-Pacific, will be affected by this.
India – As part of its continued focus on creative excellence, BBDO India has appointed Shruthi Subramaniam as executive creative director – Mumbai. Subramaniam has been behind creative work for global brands including WhatsApp, Bumble, and Neutrogena, as well as campaigns for Unilever and Mercedes-Benz....
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