Tag: Agency News
Dentsu International has confirmed said news to MARKETECH APAC, but declined to give more specific details on the exercise, including queries on how much of the workforce per region, including Asia-Pacific, will be affected by this.
India – As part of its continued focus on creative excellence, BBDO India has appointed Shruthi Subramaniam as executive creative director – Mumbai. Subramaniam has been behind creative work for global brands including WhatsApp, Bumble, and Neutrogena, as well as campaigns for Unilever and Mercedes-Benz....
The newly integrated entity will operate as ‘ADK Global Powered by Assembly,’ retaining ADK Global’s local leadership to ensure business continuity and strong client partnerships, while unlocking the scale and infrastructure of a wider network.
India – The Sleep Company has named Madison Media Sigma, a unit of Madison World, as its media agency of record for traditional media duties, encompassing television and print. As part of the mandate, Madison Media Sigma will oversee brand visibility and engagement across key platforms, supporting The...
Coinciding with the leadership appointments, ORO Malaysia has also announced the relocation of its office to Stellar Suites in Puchong, effective 2 July 2025. The move is part of its broader strategy to expand operational capabilities in the Malaysian market.
India – Smartphone brand realme has awarded its integrated media mandate to Arena India, part of Havas Media Network India, following a highly competitive multi-agency pitch. The agency retains its existing business with realme and will now take on an expanded role, covering full-funnel media responsibilities...
Both Griffiths and Dawson report directly to Davey and take up their new roles effective immediately.
Vietnam – WPP Media, the media investment arm of WPP, has been appointed as the media agency of record for KFC Vietnam (Joint Venture Co Ltd) following a competitive pitch, taking on full responsibility for integrated media planning and buying. As part of the mandate, WPP Media will also handle analytics...
USA – Paramount has reportedly ended its decades-long partnership with WPP Media, formerly known as GroupM, as part of a cost-cutting effort tied to its proposed merger with Skydance Media. The news, first reported by Deadline, came as a surprise to internal staff, as WPP Media had handled Paramount’s...
Global creative micro-network Iris Worldwide has unveiled a new rebrand that asserts its boldness in creativity.
