Singapore – Machine learning company Moloco has announced the latest updates to its cloud-based programmatic advertising platform, ‘Moloco Cloud Demand-Side Platform’ (DSP).
The Moloco Cloud DSP latest updates will focus on improving performance through intelligent budget allocation, automating workflows through smart campaign user interface, user experience (UI/UX), and ad creation.
Powered by Moloco’s proprietary machine learning algorithms, the updates include ‘optimised budget allocation’, where real-time data is continuously incorporated into the machine learning engine, while the ‘intuitive campaign setup interface’, with Moloco’s new UI/UX updates, enables marketers to set up their campaigns through an intuitive guided flow and experience built-in recommendations. With this, customers can now create new campaigns in four easy steps with built-in recommendations presented based on the campaign’s goals. And lastly, the ‘auto-generated video end cards’, which allows the platform to now auto-generate video end cards in portrait, landscape and square formats when uploading a video as the campaign’s creative.
Anurag Agrawal, VP of product at Moloco, said, “Our DSP solution empowers growth marketers to leverage their own unique, first-party data to increase the returns on their advertising campaigns.”
He added, “These latest updates, combined with our powerful machine learning algorithms that pinpoint target audiences and adjust bidding strategies in real time, help our customers not only improve their overall campaign experience, but also help achieve greater accuracy and higher performance at lower cost.”