Tag: advertising tool
Social news platform Reddit introduced Reddit Brand Lift and Reddit Conversation Lift, its two brand new, first-party measurement solutions that will help advertisers quantify the incremental impact and overall effectiveness of campaigns on the platform.
The Moloco Cloud DSP latest updates will focus on improving performance through intelligent budget allocation, automating workflows through smart campaign user interface, user experience (UI/UX), and ad creation.
China-based enterprise solutions iClick releases update of ad campaign management tool iActivate, which is said to work in tandem with the company's tracking solution.
