Sydney, Australia – Adtech startup Cake.Shop has announced a partnership with adtech firm Aditude to offer its header bidding wrapper across the APAC region.
The partnership introduces Aditude’s proprietary wrapper technology, part of a broader product suite designed to empower publishers with tools to maximise revenue, streamline operations, and maintain greater control over ad monetisation. The wrapper integrates with multiple demand sources, enhancing competition and driving increased CPMs for publishers in the region.
Cake.Shop’s header bidding wrapper integrates seamlessly into the existing infrastructure of the publisher, regardless of the complexities of the current systems or set up. This will allow publishers to efficiently adapt and adopt advanced technologies without the need for additional resources, and with a level of flexibility and control they haven’t had before.
Luke Hills, founder of Cake.Shop, said, “Cake.Shop Publisher Technology powered by Aditude provides publishers with dynamic pricing, low latency, and unparalleled transparency, all within a customisable and scalable framework. We’re excited to bring this solution to APAC publishers and provide the tools they need to unlock new revenue opportunities while staying competitive in an evolving market.”
Hills also added that the partnership reflects Cake.Shop’s mission to address inefficiencies in the current ad tech landscape by offering solutions that prioritise sustainability, transparency, and control.
“Our collaboration with Aditude is a natural fit because we share a common vision of empowering publishers through innovative technology and unparalleled support. This partnership is a big step forward in ensuring publishers in the APAC market have the solutions they need to thrive in a privacy-first, efficiency-driven ecosystem,” he said.
Meanwhile, Momtchil Donev, business development director at Aditude, commented, “Aditude is thrilled to partner with Cake.Shop to extend the reach of our technology to the APAC region. This collaboration aligns with our mission to provide publishers with solutions that deliver value through enhanced monetisation, operational efficiency, and transparency. Together, we’re empowering publishers to achieve their goals in a highly competitive landscape.”