Technology Featured ANZ

Gametech Livewire announces new senior leaders

Australia – Global gametech company Livewire has appointed two new senior leaders, namely Adam Fischer, the new national commercial director for ANZ, and Chris Johnston, the head of gaming strategy for ANZ.

Fischer was most recently the national sales director of screen advertising supplier Val Morgan, where he played an important part in the success of global entertainment media brand Fandom in Australia and led the launch and growth of new publishing brands such as The Latch, POPSUGAR & Thrillist, and their local editions. Fischer was also the group head of sales at digital media and internet company Ziff Davis for 6 years, where he worked across global digital brands including IGN, Mashable, and PCMag.

Meanwhile, Johnston was previously the creative systems director at media agency MediaCom in Australia, where he has worked across clients such as Adidas, Mars, Dell, Alienware, NBC Universal, and Hasbro, amongst others. He has also held roles that combined strategic, content, media, and partnerships experience nationally. In his new role, Johnston will be working on a growing list of non-endemic brands investing in the gaming ecosystem and their gaming marketing strategies.

Fischer shared that there is a powerful arsenal in Livewire’s suite of products, including proprietary measurement tools, cookie-free data segments, top tier influencer access, and Australia‘s largest Gaming Ad Marketplace, with exclusive access to major in-game IP across Console, PC, and mobile. 

“The fact that Livewire has unlocked exclusive in-game inventory access to global metaverse powerhouse; Roblox, is testament to their credentials and an exciting step forward in connecting brands with the diverse gaming audiences,” said Fischer. 

Meanwhile, Johnston commented, “The opportunity to combine multiple passions of mine to a business and industry that is seeing incredible momentum is equal parts thrilling and the right kind of challenging. I look forward to driving the continued success of Livewire and the growth of its clients in the world of gaming.”

Indy Khabra and Brad Manuel, Livewire’s co-founders, see the hires as indicative of the demand the business is experiencing both in Australia and globally after expanding into EMEA and APAC.

“We are delighted to have them join the team representing excellence in strategy, service, and client growth. As brands and agencies prioritise gaming to capture attention and connect with the next generation of consumers whether by in-game advertising, content creators, or immersive experience in the metaverse; the addition of Chris and Adam will help us deliver gaming marketing and gametech solutions that marketers require,” said Khabra and Manuel.

Just recently, Livewire has announced its partnership with in-game advertising platform Anzu to help APAC advertisers reach Roblox players through blended in-game ad placements.