Marketing Featured South Asia

Taproot Dentsu unveils new campaign for Urban Company

India Taproot Dentsu, a dentsuMB Company & the creative agency from dentsu India, has launched its new campaign for Urban Company that aims to highlight its latest air-condition (AC) servicing techniques. 

The campaign raises awareness of a new-age AC service technique that provides unique ‘foam jet technology’ to clean air conditioners twice as well as routine servicing. This cutting-edge approach of air conditioning maintenance restores ACs to like-new condition at a fraction of the cost. Thus, this summer, it has decided to give air conditioners a fresh lease with its unique foam jet technology.

Additionally, the film’s slice-of-life storytelling approach intends to call into question the long-standing practice of relying on the local technician and encourage consumers to instead choose Urban Company AC service.

Abhishek Deshwal, executive creative director of Taproot Dentsu, shared, “The idea revolves around an unassuming consumer’s desire for better cooling that is up against the apathy of a wisecracking local technician. Through multiple videos, we show the technician’s scepticism being countered by the superior features of the Urban Company service. A nuanced and understated tone of humour adds to the charm for each of the spots.”

Hitanshu Monga, director of growth & marketing at Urban Company, commented, “We, at Urban Company, are committed to leveraging innovation and technology for delivering exceptional customer experience. The problem that most consumers face with their air conditioners is the deteriorating cooling quality year after year despite regular servicing. This happens primarily because of the accumulation of dust inside the AC, which interferes with its capacity to cool effectively.”

He added, Urban Company’s unique foam jet AC service attacks the problem of accumulated dust in a twofold manner. Our two-step process of foam application and high-intensity water spray with power jet ensures 2X dust removal and leads to enhanced cooling, making your AC work as good as a new one. Our expert technicians are equipped with the right consumables, equipment and training to ensure that millions of ACs work as good as new this summer.”