Kuala Lumpur, Malaysia – Global advertising company Publicis Groupe in Malaysia has recently won the creative and social account of isotonic sports drink brand 100PLUS, effective by February 2022. The pitch covers the enhancement of the brand’s consumer journey, elevating brand experiences, and building product category relevance for each 100PLUS beverage and their audiences. 

Neil Hudspeth, CEO at Publicis Groupe Malaysia stated that they are delighted with the extension and expansion of their partnership with Fraser and Neave and 100PLUS.

“Our continued collaboration is a testament to our joint belief in great work that delivers impactful business building solutions. This extension and appointment is another hugely valued milestone for us and we’re committed to build upon the existing relationship and drive 100PLUS forward to win in this platform world.”

Meanwhile, Graham Lim, managing director at F&N, commented, “We are excited to announce the renewal of our partnership with Leo Burnett. As Malaysia’s favorite rehydration beverage, we seek a strong agency partner who is passionate about building brands and also able to take 100PLUS to the next level of consumers’ share of mind in the current dynamic market.”

Lim added, “We are confident that our renewed partnership with Leo Burnett will unleash 100PLUS brand potential to new heights.”

The new account won by Publicis Groupe MY follows its announcement of two new hires, namely Emir Shafri as chief creative officer and Andrew Michau as chief strategy officer.

Iska Hashim, executive creative director at Leo Burnett, said, “We’ve had a great relationship with the 100PLUS team for 2 years, weathering the challenges of the pandemic. And we’re honored to continue to serve as the creative agency of record, and now social agency of record, to help grow the business even further.”