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Tag: 100PLUS

Hydration meets Hari Raya style in 100PLUS’ latest fashion-led campaign
Hydration meets Hari Raya style in 100PLUS’ latest fashion-led campaign
Posted on April 14, 2026
by Teddy Cambosa
The initiative highlights the physically demanding nature of the Ramadan–Raya period, when long days of visiting and hosting celebrations take place in warm conditions.
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100PLUS partners with Netflix’s “Physical: Asia” for regional campaign
100PLUS partners with Netflix’s “Physical: Asia” for regional campaign
Posted on November 19, 2025
by Teddy Cambosa
The partnership aims to promote 100PLUS PRO, the brand’s high-performance hydration drink, across Malaysia, Singapore, and Thailand.
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dentsu Malaysia
dentsu Malaysia deepens 100PLUS partnership with addition of creative, social media remits
Posted on October 7, 2025
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has deepened its partnership with 100PLUS after a competitive pitch, adding creative and social media duties to its remit from October 2025. The expanded mandate positions dentsu to deliver a fully connected brand experience for 100PLUS across...
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100PLUS-new-campaign-Havas-MY
Havas MY's new campaign for 100PLUS broadens drink's role to support Malaysians' daily goals
Posted on October 15, 2024
by Aliza Carmona
100PLUS, the isotonic sports drink by Fraser and Neave, has teamed up with Havas Malaysia for a new campaign that shifts the brand’s focus from a sports-centric beverage to a daily hydration solution for all Malaysians.
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100PLUS-MBCS-AOR
100PLUS Malaysia chooses MBCS to lead digital, social media efforts
Posted on August 5, 2024
by Aliza Carmona
Following a competitive pitch process, MBCS has been appointed as the digital and social agency of record (AOR) for isotonic sports drink 100PLUS in Malaysia.
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Publicis-Groupe-Malaysia-100PLUS-Mandate
Publicis Groupe MY bags 100PLUS’ creative, social account
Posted on December 17, 2021
by Teddy Cambosa
The 100PLUS account win by Publicis Groupe in Malaysia will officially take effect in February 2022.
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