Reports

In this comprehensive industry report, 'What Customers Want: A Retailer's Guide to Digital Customer Experience,' we delve deep into the evolving landscape of retail in the digital age. The findings shed light on the dynamic preferences and expectations of modern consumers, helping retailers gain a competitive edge in delivering exceptional...

This industry report explores the future of CX innovation, highlighting the pivotal shift from transactional exchanges to relationship-focused interactions. By delivering genuine value and accommodating customer preferences, businesses can forge meaningful connections, cultivating lasting loyalty. Elevated by digital upbringing, contemporary consumers possess lofty expectations, seeking enhanced value, memorable engagements, and...

With the unparalleled reach and universal adoption of social media, it’s no surprise that it is becoming a significant channel for advertisers to reach online consumers, with ad spend projected to reach $96 million in Singapore alone by 2025. As media budgets continue to flow to social platforms, how can...

Malaysia is a melting pot of ideals, where cultural diversity translates directly into the online ecosystem. Dig deeper into the nuances of consumer purchase behavior and discover how your business can succeed in one of the fastest-growing economies in the world. MARKETECH APAC and Commission Factory bring you the Malaysia...

Today’s brands are embracing customer engagement and it’s paying off. But as the bar for marketing experiences rises, how can your company keep up? MARKETECH APAC and Braze bring you the biggest trends shaping customer engagement in 2022 and dive into exclusive data insights that will help you tackle today’s business challenges through...

Cookies have long been the cornerstone of audience targeting in the digital advertising space. With the impending transition to a cookieless world due to new privacy protection standards, the paid digital advertising industry will have to be prepared to make radical shifts to audience targeting and ad tracking methods.MARKETECH APAC and Adzymic continue...