Discover the current trends in business communication based on over 473 billion interactions. As consumers seek deeper connections with brands, mobile messaging apps, chat apps, and social media are experiencing the fastest growth as the most preferred conversational channels between businesses and customers.
Strong growth for APAC in mobile app messaging:
- +421% WhatsApp
- +175% chat apps
- +131% social media
Key Takeaways:
- Customer Journey Conversations: Brands are breaking down communication barriers with an omnichannel approach.
- Communication Channel Trends: Chat apps are the most commonly used to provide customer service.
- AI Strategies: Customers are happy to engage with virtual assistants if they receive immediate responses in return.
- Regional Spotlight: Strong growth in mobile app messaging platforms such as WhatsApp, social media, and other chat apps in the Asia Pacific.
Download the report now to stay ahead of the curve in messaging trends!
In this comprehensive industry report, ‘What Customers Want: A Retailer’s Guide to Digital Customer Experience,’ we delve deep into the evolving landscape of retail in the digital age. The findings shed light on the dynamic preferences and expectations of modern consumers, helping retailers gain a competitive edge in delivering exceptional digital customer experiences. From the latest e-commerce trends to the pivotal role of personalization and the impact of emerging technologies, this report equips retailers with valuable insights to enhance their digital strategies, strengthen customer relationships, and stay at the forefront of the ever-changing retail industry.
MARKETECH APAC and Infobip brings you valuable and actionable insights on authentication, personalization & engagement, being relevant, improving customer service, the Tools You Need to Succeed, and more!
Find out what steps you need to take to put your business in the position to succeed! You can download the full research for FREE below:
This industry report explores the future of CX innovation, highlighting the pivotal shift from transactional exchanges to relationship-focused interactions. By delivering genuine value and accommodating customer preferences, businesses can forge meaningful connections, cultivating lasting loyalty.
Elevated by digital upbringing, contemporary consumers possess lofty expectations, seeking enhanced value, memorable engagements, and control over their brand interactions. To meet these demands, conversational commerce platforms with omnichannel communication capabilities have become indispensable. This report delves into the strategic implementation of conversational commerce, demonstrating how businesses can leverage these platforms to craft exceptional and personalized customer experiences, ensuring not only satisfaction but also long-term customer devotion.
- Unlocking Conversational Commerce: Delve into the essence of conversational commerce and its pivotal role in the contemporary CX landscape. Understand how businesses can harness various conversational channels, including voice, text, video, instant messaging, and social media, to engage customers in real-time interactions, enhancing the overall customer experience.
- Harnessing CPaaS for Dynamic Conversations: Explore the foundational concept of Communication Platform as a Service (CPaaS) and its transformative impact on conversational commerce. Learn how CPaaS provides businesses with the tools to integrate real-time communication features seamlessly into their applications through user-friendly APIs. Discover how this technology empowers organizations to deliver personalized, omnichannel experiences tailored to the evolving demands of today’s discerning customers.
- Navigating the Conversational Commerce Journey: Gain valuable insights on initiating your conversational commerce journey towards building customer-centric business resilience. Acquire practical guidance, including actionable steps and best practices, to successfully implement conversational commerce strategies. Align these approaches with your overall CX strategy, ensuring seamless integration and enhanced customer satisfaction.
Download the full research for FREE!
With the unparalleled reach and universal adoption of social media, it’s no surprise that it is becoming a significant channel for advertisers to reach online consumers, with ad spend projected to reach $96 million in Singapore alone by 2025. As media budgets continue to flow to social platforms, how can advertisers unlock the power of context to protect and grow their brands?
MARKETECH APAC and IAS bring you Social Ads and Consumer Perception 2022 which aims to shed light on consumers’ overall social media usage and better understand their perception of in-feed advertising. Specifically, how does the contextual relevance of in-feed advertisements impact consumer perception and influence purchase intent?
Here’s a sneak peek of what our study revealed:
- 99% of online consumers use at least one social media account
- 89% of online consumers have engaged with an ad on social media; 29% purchased a product/service advertised
- 99% of online consumers hold social platforms and brands/advertisers responsible for ads appearing next to unsafe content
Download the full research, Social Ads and Consumer Perception, to find out how advertisers can optimize their social media ad spend through the lens of the consumer.
Malaysia is a melting pot of ideals, where cultural diversity translates directly into the online ecosystem. Dig deeper into the nuances of consumer purchase behavior and discover how your business can succeed in one of the fastest-growing economies in the world.
MARKETECH APAC and Commission Factory bring you the Malaysia Insight Report 2022 which delivers insights into Malaysia’s rapidly growing eCommerce market, along with the affiliate and partnership landscape in Malaysia. This report is designed for eCommerce retailers that are looking for a snapshot of the Malaysian market.
Through quantitative and qualitative data resources, this report will focus on:
- How Malaysian consumers shop
- The Malaysian values and culture
- The key drivers of Malaysian consumers
- Future growth opportunities for brands inside and outside Malaysia
Download this report to understand how your brand can succeed in the Malaysian market.
Today’s brands are embracing customer engagement and it’s paying off. But as the bar for marketing experiences rises, how can your company keep up?
MARKETECH APAC and Braze bring you the biggest trends shaping customer engagement in 2022 and dive into exclusive data insights that will help you tackle today’s business challenges through the 2022 Global Customer Engagement Review.
Download the review to learn:
- The top three trends shaping customer engagement in 2022
- Opportunities companies can seize for growth by industry and region
- Winning campaigns leading brands across multiple industries such as Financial Services, Retail & Ecommerce used to drive stronger revenue, and the tactics behind them
Cookies have long been the cornerstone of audience targeting in the digital advertising space. With the impending transition to a cookieless world due to new privacy protection standards, the paid digital advertising industry will have to be prepared to make radical shifts to audience targeting and ad tracking methods.MARKETECH APAC and Adzymic continue to partner to bring you the white paper entitled, “How to Evolve your Creatives and Media Strategies to Thrive in the Cookieless World”. The report provides insights on driving digital marketing excellence, including the future of how Dynamic Creative Optimization (DCO) would function under post-cookie conditions.
Key Highlights:
- Expectations and Preparations in a cookieless world
- Modern marketing techniques for the cookieless era, focusing on Privacy-centricity and Creative Technology
- How Dynamic Creative Optimisation will continue to thrive for personalized advertising in the cookieless world
Need to brainstorm new messaging and find innovative ways to meet your business goals? Or have an existing campaign that you want to take to greater heights? With a swift digital acceleration brought on by the COVID-19 pandemic, even the most seasoned marketer may find it challenging to deliver exceptional brand experiences that cut through the noise.
That’s why MARKETECH APAC and Braze are bringing you the Braze Inspiration Guide. It’s an inspiring collection of over 40 customizable campaigns leveraged by the world’s savviest brands to effectively activate, monetize and retain their customers. The marketing guide provides marketers with different case studies showing proven digital strategies for customer acquisition and retention.
Key Highlights:
- Key messaging channels that every marketer should know
- Over 40 campaigns including app downloads, seasonal promotions, product adoption, loyalty, and more
- Proven tactics that brands leverage across the customer lifecycle to increase engagement
