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Category: Southeast Asia

Jirnexu announces acquisition of MoneyHero’s B2C brand CompareHero
Jirnexu announces acquisition of MoneyHero’s B2C brand CompareHero
Posted on July 3, 2024
by MARKETECH APAC
Through this transaction, CompareHero’s website, domain names, select user data, and IP rights will be acquired by Jirnexu. When the transaction is completed, the CompareHero brand will continue in operation under the world-class systems of Jirnexu moving forward. Terms of the deal, expected to close...
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E-Commerce Marketing Series: AEON’s Ngai Yuen Low on balancing technology and engagement to enhance shopping experience
Posted on July 2, 2024
by Aliza Carmona
As part of our E-Commerce Marketing Series interviews, we spoke with Ngai Yuen Low, group chief merchandise and marketing officer at AEON Group Malaysia. Low shares her insights on how to navigate the dynamic retail landscape, emphasising technological advancements, customer engagement, and the future...
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TM's ‘Unifi’s UniVerse’ to position telco as true convergence local player via GREY Malaysia
TM's ‘Unifi’s UniVerse’ campaign to position telco as true convergence local player via Grey Malaysia
Posted on July 2, 2024
by Teddy Cambosa
The campaign also showcases the updated visual identity, structure, and product offerings of Unifi, which were originally unveiled during the launch of UNI5G – Unifi’s 5G mobile offerings. This continuation underscores the brand's commitment to innovation and adaptation, ensuring a seamless transition...
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Croissant brand 7DAYS mixes it up in latest campaign via Naga DDB Tribal
Croissant brand 7DAYS mixes it up in latest campaign via Naga DDB Tribal
Posted on July 2, 2024
by Brandon Yulolo
The collaboration boasts local artists Naim Daniel and Bunga, which includes a catchy tune named ‘Gandingan Tergempak Malaysia’ (Malaysia’s Greatest Mix), accompanied by a visually striking music video.
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Singlife supports the dreams of Singaporeans in latest brand campaign
Singlife supports the dreams of Singaporeans in latest brand campaign
Posted on July 1, 2024
by Brandon Yulolo
Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small.
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Visa Survey
Around 51% of women-led SMEs in PH see revenue increase when accepting digital payments: report
Posted on July 1, 2024
by MARKETECH APAC
Around 51% of women-led SMEs and 56% of microbusinesses in the Philippines saw revenue growth after they started accepting digital payments, new data from Visa recently revealed.
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UnionBank appoints Ana Aboitiz Delgado as president and CEO
UnionBank appoints Ana Aboitiz Delgado as president and CEO
Posted on July 1, 2024
by Brandon Yulolo
Prior to assuming this role, Delgado is widely credited for leading UnionBank’s digital retail banking innovations such as the digital bank branch model and UnionBank Online.
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Stephanie Foong appointed as new chief investment officer of IPG Mediabrands Malaysia
Stephanie Foong appointed as new chief investment officer of IPG Mediabrands Malaysia
Posted on July 1, 2024
by Teddy Cambosa
Effective immediately, Foong will step into the role of chief investment officer, responsible for all legacy and new media investments within the group, with a focus on buying accountability and innovation.
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Boost Bank on merging fintech agility with banking stability for Malaysian market
Posted on June 28, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Diana Boo, chief marketing officer of Boost, shared exciting details about the launch of Boost Bank's homegrown digital banking app. She also discussed the app's innovative embedded onboarding journey and outlined Boost Bank's long-term strategic goals for...
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ronnie-brown-appointment
Ronnie Brown on new role as DirectAsia’s Singapore general manager, embracing growth beyond comfort zone
Posted on June 28, 2024
by Aliza Carmona
DirectAsia Insurance has promoted Ronnie Brown to the position of general manager for Singapore. In addition to this new role, he will continue to serve as the group chief technology officer.
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