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Category: Southeast Asia

Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Posted on July 26, 2024
by MARKETECH APAC
To celebrate Singapore’s 59th year, Yeo’s is featuring the inspirational stories of athlete Maximilian Maeder, entrepreneur Yumi Pong, chef Ahmad Zahid and urban farmer Rebecca Neo – who are making an impact in unconventional pursuits, choosing paths less travelled than the generation before them. 
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MDEC appoints Burson as PR agency of record
MDEC appoints Burson as PR agency of record
Posted on July 26, 2024
by MARKETECH APAC
Burson was selected for its global reach, deep insights, and capability to support MDEC’s mission of accelerating Malaysia’s digital transformation. This partnership aims to strengthen MDEC’s communication efforts and reinforce its leadership in the digital economy. 
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elliot-and-co-clients
Elliot & Co. strengthens communications portfolio with new strategic corporate partnerships
Posted on July 26, 2024
by Aliza Carmona
Public relations consultancy Elliot & Co. has recently secured a slew of new corporate client wins in Singapore, including Colt Technology Services, UOL, Employment Hero, and Wee Hur Holdings Ltd.
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REV Media Group taps Magnite’s technology suite to bolster programmatic strategy
REV Media Group taps Magnite’s technology suite to bolster programmatic strategy
Posted on July 26, 2024
by MARKETECH APAC
Through the partnership, SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory...
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Roojai Online Insurance encourages to minimise your frustration in new campaign
Roojai Online Insurance encourages to minimise your frustration in new campaign
Posted on July 24, 2024
by MARKETECH APAC
This campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, we aim to “minimise your frustration” by showcasing the benefits and unique offerings of Roojai Online Insurance.
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Grab, Chope
Grab acquires Chope to empower small businesses and capture dining market
Posted on July 23, 2024
by MARKETECH APAC
Grab will acquire Chope's operations in Singapore, Indonesia, and Thailand. The acquisition of Chope will strengthen Grab's omni-commerce strategy and help it enhance its goal of conquering the dining-out market. 
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Hepmil Media Group names new CEO for SG, COO
Hepmil Media Group names new CEO for SG, COO
Posted on July 23, 2024
by MARKETECH APAC
Hepmil Media Group has announced two new leadership appointments namely Michelle Tan as chief executive officer for Singapore and Cassi Yang as chief operating officer. The announcement was made by Karl Mak, co-founder and CEO at Hepmil Media Group.
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Liverpool FC opens first standalone retail store in Indonesia
Liverpool FC opens first standalone retail store in Indonesia
Posted on July 23, 2024
by MARKETECH APAC
The new concept, which is being rolled out globally, has new elements based on supporter insight and what they wanted to improve in-store, such as stronger signposting of product.
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Allianz set to acquire 51% of SG’s Income Insurance
Allianz set to acquire 51% of SG’s Income Insurance
Posted on July 22, 2024
by MARKETECH APAC
Moreover, the acquisition leverages Allianz’s capabilities in underwriting, product development, and data analytics with Income Insurance’s impressive market reach and strengths in distribution, partnerships, and people. 
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Senoko Energy taps DDB SG for ‘National Singlet Month’ to celebrate local energy savers
Senoko Energy taps DDB SG for ‘National Singlet Month’ to celebrate local energy savers
Posted on July 22, 2024
by MARKETECH APAC
The initiative showcases Singapore’s quintessential wardrobe staple to highlight seemingly small daily habits that reduce energy consumption and inspire Singaporeans to contribute to a greener future. 
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