Category: East Asia
Hong Kong – Colgate has launched a new immersive campaign for its Colgate Optic White® brand, transforming the popular Tsim Sha Tsui café ‘HOW to Live Well’ into a Colgate Optic White® Dental-Grade Teeth Whitening Lab. Running from 11 April to 11 May 2026, the pop-up aims to introduce consumers to the...
Hong Kong – Café de Coral has partnered with dentsu Hong Kong to deliver a brand-led activation at CON-CON HONG KONG 2026, the city’s premier crossover IP festival held on April 4–5 at AsiaWorld-Expo. dentsu Hong Kong supported the rollout of Café de Coral’s “Hong Kong Flavour is a Must” platform through...
Hong Kong – To mark the 30th anniversary of Ronald McDonald House Charities Hong Kong, McDonald’s Hong Kong has unveiled a new campaign highlighting three decades of compassion, support, and a “home away from home” for families in need. Developed with BBDO Hong Kong, the campaign centres on a remake...
Hong Kong – DBS Hong Kong has brought together art and gastronomy to highlight their growing relevance in wealth strategies for affluent clients through its signature “DBS ARTable 2026” experience. DBS ARTable, presented by Tatler, is part of the bank’s “DBS Culinary Delights” programme, which curates...
Japan – Droga5 Tokyo, part of Accenture Song, has teamed up with Sumitomo Metal Mining Co., Ltd. to launch an initiative that uses the company’s proprietary SOLAMENT™ technology to protect and sustain Japan’s traditional vegetables in the face of climate change. Through this collaboration, Droga5 Tokyo...
Hong Kong – Celebrating 50 years of the Hong Kong Rugby Sevens, Cathay has returned with the latest ‘Nobody Does Rugby Like Hong Kong’ campaign—showcasing how in Hong Kong, everything, even rugby, is taken a little too far. Created in partnership with Leo Hong Kong, the campaign builds on the city’s...
South Korea – Samsung Electronics has announced a global partnership with BTS for the upcoming ‘BTS WORLD TOUR ‘ARIRANG’’, aiming to integrate its Galaxy mobile technology into the live concert experience. The collaboration is intended to explore how mobile devices can be used to enhance audience engagement...
China – Levi Strauss & Co. (LS&Co.) has appointed Anita Fung as managing director of its Levi’s® brand in Greater China, tasking her with leading the company’s commercial operations across the region. Anita brings over 25 years of experience in luxury fashion and merchandising across Asia Pacific...
Hong Kong – Café de Coral and dentsu Hong Kong have unveiled the Scrambled Egg Breakfast Campaign, aiming to position breakfast as an essential, mood-boosting ritual that resonates with modern Hongkongers’ daily routines. The campaign builds on Café de Coral’s long-standing role in Hongkongers’ everyday...
Hong Kong – Mannings has partnered with Hong Kong-based wellness advocate and brand strategist Charlz Ng to stage a two-day wellness and beauty festival at the West Kowloon Cultural District, aimed at bringing wellness from concept into everyday practice. The Mannings BoostUP Fiesta will take place on...
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