Category: East Asia
Hong Kong – Marriott Bonvoy, the travel loyalty programme of Marriott International, has signed a multi-year agreement to become the exclusive Founding Hotel Partner of Kai Tak Sports Park (KTSP), Hong Kong’s largest sports and entertainment landmark. As the exclusive Founding Hotel Partner, Marriott...
Japan – Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, has appointed Masatsune Shironishi as its new vice president, country manager for Japan. With over 30 years of experience in marketing, sales, and advertising, Shironishi brings deep expertise in linear...
SHISEIDO Hong Kong highlights strength and vitality in new brand campaign featuring boy group MIRROR
Hong Kong – Japanese beauty brand SHISEIDO has launched a new branding campaign in Hong Kong, highlighting resilience and strength as part of the rollout for the latest iteration of its Ultimune serum. The #FullBloomBeauty campaign, developed for the Hong Kong market, was created in collaboration with...
Hong Kong – HSBC Credit Card has unveiled the “Red Hot Chef” reality show, marking Hong Kong’s first bank-led initiative to champion the local dining industry. HSBC will invite submissions from eligible local restaurants for the reality cooking show, selecting eight skilled chefs through...
Hong Kong – HSBC One has joined forces with local designer brand ‘Offgod:Tate’ to launch a limited-edition fashion collection, “HSBC One x Offgod:Tate,” set to debut exclusively at ComplexCon Hong Kong 2025. The collaboration will also introduce Asia’s first-ever Esports Zone, blending the worlds...
Hong Kong – DHL Express has been named the official partner of the newly opened Kai Tak Sports Park (KTSP), a collaboration aimed at attracting large-scale sports and entertainment events to Hong Kong and bolstering the city’s reputation as a leading hub for mega events in Asia. Under the partnership,...
South Korea – After 41 years, Korean Air has unveiled a refreshed corporate identity, featuring a modernised take on its iconic Taegeuk symbol and an updated logo. Unveiled at the airline’s headquarters hangar in Seoul, Korean Air’s redesigned deep blue Taegeuk symbol took centre stage. The new design...
Hong Kong – Chinese e-commerce giant JD.com is reportedly set to expand into the Hong Kong market with the launch of its offline flagship store, ‘JD Mall,’ offering an immersive retail experience. According to a report by local media Ming Pao, JD Mall in Hong Kong is expected to mirror its mainland China...
Hong Kong – Hearts & Science, an Omnicom Media Group agency, has secured the media business for AS Watson in Hong Kong following a competitive pitch, MARKETECH APAC learnt. Effective 1 March 2025, Hearts & Science assumed responsibility for all media duties, covering both online and offline channels....
China – The WeChat mini-game advertising sector is experiencing rapid expansion, with the number of games running ads surging by 113% year-over-year (YoY), according to the latest joint report from SolarEngine and Insightrackr. According to the report, between January and October 2024, over 18,400 WeChat...
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