Category: Marketing
Singapore – So Drama! Entertainment has unveiled a bold brand refresh, introducing a new logo, website, and brand film alongside the launch of a dedicated Creative Innovation division to drive its next phase of growth and creativity. As part of its brand refresh, So Drama! has introduced a newly designed...
Japan – To celebrate National Cat Day, Uber Eats has teamed up with Special (Australia and Japan), Whatever Tokyo, and EssenceMediacom to launch a playful new initiative in Japan, urging pet owners to stay in and enjoy quality time with their furry companions over the long weekend. This February, Japan...
SBS launches sustainability challenge for brands; to highlight best environmental consumer practices
Said challenge offers brands and agencies $500,000 in advertising inventory for the best TV creative normalising sustainable behaviour and highlighting better environmental consumer practices.
“My role is at the intersection of data, technology, and customer experience, ensuring that we are connecting with consumers in the most relevant and impactful way possible across all digital touchpoints,” he said.
Thailand – Following the premiere of HBO’s hit series ‘The White Lotus’ third season, online travel agency Agoda has reported a 12% surge in accommodation searches for Koh Samui, the show’s primary filming location, with interest from the United States soaring by 65%. Agoda reports that a surge in US...
With these strategic appointments, Adform marks the next phase of its growth in APAC, reinforcing its position as a trusted partner for regional brands, agencies, retailers and publishers eager to scale performance.
Leverate Group is doubling down on its commitment to innovation and client success with the appointment of Fauza Istighfareva as client partnership officer (CPO) and the promotion of Dylan Setiawan to chief operations officer (COO).
Australia – Experiential marketing agency The Company We Keep (The CWK) has been acquired by Opus Agency, a global events and experiential marketing agency, in a move that strengthens Opus Agency’s presence in the Asia-Pacific region. With offices in Australia, Singapore, and New Zealand, and a...
Hong Kong – VML Hong Kong has elevated Sandra Gin and Edward Ha to executive directors, entrusting them with spearheading regional and local market growth, respectively. Gin, who joined the former Wunderman Thompson in 2020 as client services director, has been involved in expanding the regional and...
This win follows Hearts & Science’s successful management of the Max launch across seven markets in November 2024, further showcasing the agency’s ability to deliver large-scale, multi-market campaigns with precision and creativity.
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