Category: APAC
In an industry as rapidly changing as digital marketing, it is surprising how many search marketing fundamentals have held for so long. For more than a decade, SEO specialists have carefully curated keywords and content optimisation in order to hit Google’s front-page results. However, this is set to...
In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.
Around 79% of consumers in APAC are influenced by non-promotional content that shows a product’s value rather than discounts, a report from TikTok revealed.
With Pihs and Varatharajan at the helm, Valtech is poised to enable leading brands to leap ahead of the competition and drive business value in the region through experience innovation.
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
Despite this discrepancy, marketers across regions say that brand awareness is the leading benefit of in-app advertising, regardless of their primary advertising objectives.
Nearly half, or 42%, of marketers in the Asia-Pacific region still use AI for content creation while 39% use it for brainstorming, the data from Omnicom Media Group (OMG) showed.
Belynda has been appointed as the cultural strategist for LePub's APAC in Singapore. Additionally, Mark Peeters and Robert Nelk have joined as associate creative directors, while Sergey Mast has taken on the role of creative director of art and technology for the same organisation.
Gaurav Kumar, principal solution consultant for Southeast Asia at Adobe, dives into the various implications of how GenAI can be a helpful tool for businesses in terms of creativity and workflow optimisation.
As chief creative officer of TBWA\Singapore, Khoury works closely with president of TBWA\Singapore, Mandy Wong, as well as deputy executive creative director Loo Yong Ping and executive creative director Asheen Naidu. Together, they are in charge of the agency's clientele, which consists of companies...
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