Category: Marketing
India – Britannia Milk Bikis has joined forces with World Chess Champion Gukesh Dommaraju to roll out an interactive virtual chess challenge designed to engage and inspire young thinkers across India. The partnership kicks off with the launch of Britannia Milk Bikis Smart Moves, an interactive virtual...
Lifestyle destination developer Ayala Malls has forged a partnership with out-of-home (OOH) solutions provider Summit Outdoor Media to redefine customers’ retail experience.
At the centre of the launch is an infomercial-inspired film, blending early-internet weird with Y2K-core absurdity, created to give exhausted parents the energy boost they need to keep pace with their skibidi-speed children.
Coca-Cola is set to launch its ‘Foodmarks’ campaign in Singapore as part of the ‘Coca-Cola Food Fest Zone’ at GastroBeats 2025.
China – McCann Worldgroup has appointed Arthur Tsang as chief creative officer for Greater China, bolstering its creative leadership as part of its growth strategy in the region. Tsang brings with him extensive experience and a distinctive cross-disciplinary background that spans advertising, music,...
Technology platform FreeWheel has forged a partnership with media company Innity to boost media buying across CTV and premium digital video.
China – Zenith China, part of Publicis Groupe, has announced the promotion of three senior leaders to accelerate its business strategy amid a highly competitive market. Emily Xue has been appointed head of Zenith Guangzhou Office, Cindy Wang takes on the dual role of head of Zenith Beijing Office and...
Marketing evolution consultancy -lution has appointed Mike Worden as its chief media officer and partner, signalling its media advisory expansion.
India – Schweppes, the premium mixer brand from The Coca-Cola Company, has partnered with Blinkit to roll out a campaign that brings party-ready mixers to consumers in just 10 minutes—redefining on-demand celebration prep. Through this collaboration, the brand’s most significant initiative of 2025 so...
The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.
