Category: Marketing
APAC consumers demand better visual representation of Asian communities in advertising scene: report
Nearly 4 out of 5 APAC consumers agree that companies should do a better job at capturing Asian people’s true lifestyle and culture in advertising, a report from Getty Images revealed.
In a joint statement, both companies said that this collaboration unlocks valuable cross-selling opportunities for DRB-HICOM within Carro’s used car platform myTukar’s dealer network, comprising over 2,600 dealers nationwide.
Nadia Omer has been named as the new chief executive officer of Airasia MOVE, effective October 26, 2023. She succeeds Mohamad Hafidz Mohd Fadzil, who has been acting CEO of airasia MOVE since April of the same year.
Using the power of humour, the videos which stars goats, playfully uses the acronym G.O.A.T.s which stands for “The Greatest of All Time”, to convey that: even the greatest individuals have days where they don’t feel so great or positive all the time.
In her new role, Wilson will be responsible for bringing together Landor & Fitch’s growing group of brand and design specialist agencies to create unique integrated client solutions.
Global digital experience analytics company Contentsquare has announced the appointment of Jean-Christophe Pitié as its new chief marketing and partnerships officer to lead the marketing organisation and partnerships.
Lim joined Supermom as an investor in 2015 and became a co-founder of the digital platform with Joan in 2019, transforming its original events business into a tech platform with a strong first party data, insights and crowd influencing offering.
Latest data from YouGov BrandIndex shows that Buzz scores for DBS, which measures whether consumers have heard more positive or negative things about a brand in the past two weeks, plunged 18 points after the recent outage, from 23.8 on October 14 to 5.8 by October 16.
According to Pizza Hut, the campaign collaboration was aimed at using Spy x Family’s popularity to raise awareness of the membership program of Pizza Hut (Hut Rewards) and engage the consumers via different channels, including offline (instore), online (social media) and digital (mobile app and web)...
Data from the study suggests that 60% of respondents said that they will be increasing their budgets for online shopping for the season, which also means that 90% will increase or maintain online shopping budgets when compared to 2022.
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