Category: Marketing
The series tells the stories of visionary leaders and how they grew their formidable businesses across Australia, China, Hong Kong, India, Malaysia and Singapore, and will run until April 2024.
Los Angeles – TBWA\Media Arts Lab, a bespoke agency dedicated to Apple, has recently announced the appointment of Lu Borges as its newly appointed chief communications officer. In this new role, Lu will lead the teams responsible for both internal and external communications, as well as oversee public...
The company will also collaborate with the new strategic investors in the region, to increase market share and boost growth, tapping into the fast-growing middle class in Southeast Asia.
Around 35%, or more than a third, of Singaporean consumers are members of at least one hotel loyalty programme, a survey from YouGov revealed.
Singapore – HSBC, alongside its partnership with advertising agency Wunderman Thompson Singapore, has recently unveiled its latest marketing initiative, showcasing the exciting possibilities of wealth creation through the strategic technology use and global wealth expertise. For this campaign, the company...
Providing practical knowledge around sustainability for accommodations, each course will focus on a different topic: local community engagement, energy usage & greenhouse gases, food management, and water management.
Sydney Water partners with creative agency It’s Friday for its latest water conservation campaign that spotlights water conservation ways with iconic water-wasting character ‘Bob’.
Mumbai, India – Former chief creative officer at Dentsu Creative West and Dentsu Creative Experience India Aalap Desai, has recently launched the official inauguration of a newly-established advertising agency poised to revolutionise India’s advertising scene. Named TGTHR, this initiative is driven...
This expansive partnership comes at a pivotal juncture where the agency is poised to grow its roster of clients through its assortment of creative, media, data, activation, and retail capabilities.
MARKETECH APAC caught up exclusively with Vaibhav Punj, chief executive officer at Tim Hortons and MGCA Café; to learn more about their marketing strategies to flourish in this diverse consumer market.
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