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Category: Southeast Asia

Cebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight
Cebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight
Posted on June 16, 2022
by Carlo Sarabia
PlayerUnknown’s Battlegrounds (PUBG) has joined hands with Cebu Pacific Air for a first-of-its-kind mobile game-themed flight to introduce Phoenix Adarna - the game's newest IP.
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Globe unifies ad-tech, data capabilities under AdSpark,names Nikko Acosta as CEO
Globe unifies ad-tech, data capabilities under AdSpark, names Nikko Acosta as CEO
Posted on June 15, 2022
by Carlo Sarabia
Globe Group has fused its ad-tech and data capabilities into the newly-created AdSpark Holdings Inc. Simultaneously, Globe Group chief strategy officer Nikko Acosta has been appointed as its new CEO.
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Grab-Singapore-HungryGoWhere
Grab SG launches its revamped food site HungryGoWhere
Posted on June 15, 2022
by Jean Cabico
This revamped HungryGoWhere brand will act as a one-stop platform that explores the highways and byways of the local food scene.
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Linear advertising takes lion’s share of ad spend in Vietnam
Linear advertising takes lion's share of ad spend in Vietnam
Posted on June 15, 2022
by Christian Calma
According to MAGNA, linear advertising revenues in Vietnam are growing by over 5% and will bring the market to VND 32.8 trillion ($1.5 billion).
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Indonesian banks, insurers need to step up to serve changing local demographics
Indonesian banks, insurers need to step up to serve changing local demographics
Posted on June 15, 2022
by Teddy Cambosa
According to the insights, around 73% of Indonesian banking consumers say a differentiated experience, not just an acceptable experience.
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Flip-Indonesia-New-Funding
Indonesian fintech Flip secures fresh funding to help fuel business growth
Posted on June 15, 2022
by Jean Cabico
The fintech will be ramping up its workforce, investing in product development, and accelerating its expansion.
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Linear advertising represent majority of ad spend in Thailand: report
Linear advertising represent majority of ad spend in Thailand: report
Posted on June 15, 2022
by Teddy Cambosa
According to MAGNA, linear advertising revenues in Thailand are growing by over 3% and represent just 81% of their pre-COVID level.
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Cadbury-and-Ogilvy-TVC
Cadbury Dairy Milk Chocolate’s latest TVC spotlights ‘good in everyone’
Posted on June 15, 2022
by Jean Cabico
It aims to reinforce the brand’s ethos of ‘generosity’ and brand platform of ‘goodness in everyone’ to SEA consumers.
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Cartelux rolls out centralised digital marketing solution across Ford Motors APAC
Cartelux rolls out centralised digital marketing solution across Ford Motors APAC
Posted on June 15, 2022
by Christian Calma
With this partnership, Cartelux will enable Ford dealers to personalise and localise creative assets while delivering a consistent brand campaign for the company.
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APAC travellers prefer group over solo vacations: report
APAC travellers prefer group over solo vacations: report
Posted on June 15, 2022
by Carlo Sarabia
According to this new report, group trips are the trend as Asia-Pacific travelers prefer shared experiences above all. In addition, luxurious experiences are being heavily favored especially with Singaporean vacationers.
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