Tag: Hong Kong
Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed to make shopping more engaging and to build stronger customer loyalty across Asia. Featuring 16 unique personalities, the campaign brings health, wellness,...
Hong Kong — Nostalgia is McDonald’s Hong Kong’s focus in a newly-released 10-minute short film for the opening day of its first local restaurant in 1975. As part of its ongoing 50th anniversary celebrations and produced in collaboration with creative agency DDB Group Hong Kong, the film blends historical...
Hong Kong – Sapporo, Japan’s oldest beer brand, has launched its first pop-up event in Hong Kong, inviting visitors to explore the legacy of the country’s first beer while enjoying an on-site premium tasting experience. Held at the Tsim Sha Tsui K11 Art Mall Piazza, the “SAPPORO FIRST POP-UP BAR” features...
The initiative also extends into the wider MTR network, with displays set up in the digital zone at Admiralty station on the East Rail Line, as well as on the bulkhead LED screen in the arrivals hall at Lo Wu station.
Hong Kong – Publicis Groupe Hong Kong has elevated Halo Cheng to executive creative director (ECD) and Stratos Efstathiou to head of art, while also adding four senior creatives to its team. Cheng began her career as a copywriter at Leo Burnett Hong Kong and has since worked on campaigns for global brands....
Hong Kong — Trend Micro Incorporated, a global cybersecurity leader, has been named an official partner of the McLaren Formula 1 Team for the remainder of the 2025 season and beyond. Matt Dennington, co-chief commercial officer at McLaren Racing, said: “It is fantastic to have Trend join the McLaren...
Hong Kong – Carlsberg Brewery Hong Kong and Young Master Brewery have formed a strategic partnership under an exclusive distributorship agreement, covering the distribution and sales of Young Master’s full range of beers and ready-to-drink (RTD) products in Hong Kong and Macau. Founded in Hong Kong and...
Hong Kong — MTR Malls has unveiled a bold new chapter in its brand evolution for PopCorn in Tseung Kwan O(TKO) with the launch of “POP into More Colors”—a striking artistic collaboration with Berlin-based art collective ‘TAPE THAT.’ The launch featured artists Stephan Meissner, Adrian Dittert, and Nicolas...
The trend is particularly strong among the top 30 percent of earners, who spend more than twice the average cardholder.
Hong Kong – The Singapore Tourism Board (STB) has named PLUG as its public relations agency of record in Hong Kong, securing the account after a competitive pitch launched in May 2025. The appointment, set for a minimum of two years with the option to extend up to five, covers one of STB’s key markets,...
![[Media] Aleph x FIFA World Cup 2026 PH](https://marketech-apac.com/wp-content/uploads/2026/06/Media-Aleph-x-FIFA-World-Cup-2026-PH.jpg)