Category: Southeast Asia
Manila, Philippines – With the rise of short-form content within the marketing industry through Tiktok and other social media platforms, memes have integrated itself as the emerging marketing strategy for brands and companies to garner interest towards their campaigns. One such company who jumped in...
Through the agreement, FJ Benjamin have entered into a three-year exclusive franchise agreement for the retail and distribution of Superdry products in Singapore and Malaysia with options to renew with The Pond Group, effective 1 June this year.
Global Thai enterprise TCP Group has teamed up with McCann Worldgroup Thailand to launch its latest campaign for ‘Ready’, an energy drink specifically designed for women.
This increase of more than 1,255 million baht, period-on-period, echoes a predicted rise in ad budgets, which shows that 82% of the region’s marketers expect bigger ad budgets in 2024 – a significant jump from 56% in 2023.
For this campaign, the Friso Good Poop Advisory Panel also returns this year with a focus on the connection between movement and gut health in young children.
This opening is part of the LEGO Group’s ongoing efforts to expand its presence in Indonesia and strengthen its domestic and travel retail presence in Asia.
Data from the research suggests that the average person in Singapore spent approximately two full working days (equivalent to 16.1 hours) on hold last year equivalent to a staggering loss of S$1.24 billion in wages nationwide.
In an exclusive conversation with MARKETECH APAC, Khoo also added that by leveraging the company’s data, he will be able to create cohesive and actionable strategies in line with FrieslandCampina’s current business strategy, as well as being able to drive effective decision-making across the organis...
Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations.
This initiative is expected to positively contribute to the growth of Philippine tourism by making it easier for Thai and Southeast Asian tourists to explore the country's exciting destinations. It is in line with Traveloka's commitment to helping the tourism industry in Southeast Asia recover from the...
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