The Future of Customer Engagement: Harnessing the Power of AI

July 25, 2023 |

PHT |

Join us for an enlightening webinar with renowned marketing leaders as they share their insights on “The Future of Customer Engagement: Harnessing the Power of AI.”

Discover how these industry experts envision the role of AI in transforming customer engagement strategies. Gain valuable perspectives on leveraging AI to create personalised experiences, anticipate customer needs, and deliver exceptional service. From practical implementation strategies to emerging trends, this engaging session will provide you with valuable insights to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.

Agenda

July 25, 2023

11:00 AM - 11:20 AM PHT
KEYNOTE PRESENTATION: DEMYSTIFYING THE AI REVOLUTION IN MARKETING: MASTERING THE ART OF RIGHT TIME, RIGHT MESSAGE, RIGHT CHANNEL
  • How does AI-powered automation help in delivering timely and relevant messages across multiple channels?
  • What are the benefits of harnessing AI-driven customer journey mapping to ensure seamless experiences at every touchpoint?
Sarah Chan

Regional Account Director | Braze

July 25, 2023

11:20 AM - 12:00 PM PHT
PANEL DISCUSSION: Adapting to AI-driven Marketing Strategies: How brands should leverage AI in their customer engagement strategies
  • What is the concept of AI in marketing and its potential benefits for brands in enhancing customer engagement?
  • How AI enables brands to deliver personalised and targeted marketing campaigns at scale?
  • Navigating hurdles and implementation strategies: What are the common challenges faced by brands in adapting AI-driven marketing, and how to overcome them?
Sarah Chan

Regional Account Director | Braze

Greg Anonas

International Wine and Food Marketing Director | Emperador Distillers, Inc.

Francis John Chua

Marketing Director, Head of Digital Sales Channels | Globe Telecom

Albet Buddahim

Chief Marketing Officer | PRIMER Group of Companies

Joven Barceñas

Founder & CEO (Moderator) | MARKETECH APAC

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Braze

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With  Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplace for Millennials. The company is headquartered in New York with 10+ offices across North America, Europe and APAC. Learn more at braze.com.

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How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly

Teddy Cambosa | Jun 23, 2023

Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.

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Marketing leaders to discuss future-proofing customer engagement strategies thru AI

Teddy Cambosa | Jun 23, 2023

Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.

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